H&M announced the release date of its collaboration with Mugler, now set to hit select stores on May 11. The collection will include womenswear, menswear and accessories, and is being designed by Mugler's creative director Casey Cadwallader, who joined the house in 2018.
Although details regarding pricing have not been released, it’s realistic to expect prices topping out at $300, which is akin to what H&M offered in its 2021 collab with Simone Rocha.
Pieces from the Mugler collection were teased in a video featuring model Jerry Hall and starring rising musical stars Amaarae, Shygirl, Eartheater and Arca. In a nod to the haute couture house’s signature style, looks centered on suiting and corsets, sharply slashed leggings and bodysuits, bodycon dresses and plenty of long-legged denim.
A news release about the partnership said, “While the collection includes both menswear and womenswear, the fluid transformational cross-gender styling that has always underpinned the Mugler ethos is central.”
Discussions surrounding this collaboration began before the passing of Manfred Thierry Mugler, who founded the house in 1973 and died last year.
Cadwallader, an American designer who previously worked at Loewe, Narciso Rodriguez and Acne Studios, said in the release that the collection is a celebration of everything that defines Mugler as a house.
“Each piece is authentic Mugler, from the bodysuits, which have become a signature of ours, to the sharp tailoring and worked denims,” he said. “It is a showcase of our icons."
Previous H&M designer collaborations have been widely popular with consumers, starting with its first collection with Karl Lagerfeld in 2004. Many collections sell out in stores and online almost instantly, and garner high prices in the resale market.