Marketing
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Beyoncé and Balmain collaborate on a collection inspired by her Renaissance album
The new couture line was revealed the day after the musician’s split from Adidas.
By Lara Ewen • March 27, 2023 -
Levi’s to test AI models to expand the brand’s online diversity
The company says the hyper-realistic models will create a more “inclusive customer experience,” but it stressed they won’t replace human models.
By Natalie Schwartz • March 24, 2023 -
Deep Dive
Fashion makeover: 5 ways to rethink the industry in 2023
Analysts say brands have to look beyond NFTs and buzzy collaborations to bring greater agility to its supply chain, transparency to its sustainability efforts and practicality to its tech adoption.
By Lara Ewen , Shaun Lucas • March 20, 2023 -
Nike discontinues use of kangaroo leather, following Puma
Following the announcement, Adidas is the only remaining major player in the soccer category with ties to the kangaroo leather industry.
By Lara Ewen • March 16, 2023 -
Victoria’s Secret will reboot its fashion show this year as turnaround gains traction
The once infamous event was canceled four years ago amid rising criticism of its messaging and the dawn of #MeToo.
By Daphne Howland • March 3, 2023 -
Fenty, Puma collaboration returns
Artist and entrepreneur Rihanna, who also founded Fenty Beauty and Savage X Fenty, first started working with the athletics brand in 2015.
By Dani James • March 1, 2023 -
Maybelline enlists its first-ever digital avatar for mascara launch
The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.
By Jessica Deyo • Feb. 28, 2023