Marketing
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Retrieved from Moncler on September 20, 2023
Moncler, Pharrell Williams to release capsule collection
The limited-edition line features convertible clothing, detachable logos and a duvet that functions as a cape.
By Lara Ewen • Sept. 20, 2023 -
Retrieved from Crocs on September 19, 2023
Levi’s, Crocs release three-piece footwear collab
The collection features denim, tie-dyed elements and limited edition Jibbitz charms.
By Lara Ewen • Sept. 19, 2023 -
5 big trend takeaways from New York Fashion Week’s spring-summer 2024 shows
The pendulum swung between cotton candy floof and sharp-edged cuts, with occasional centrist pauses for quiet luxury and feminine undertones.
By Lara Ewen • Sept. 18, 2023 -
Deep Dive
Style’s silver lining
Fashion’s wealthiest generation is also its oldest, and as its ranks expand, there are opportunities and challenges for an industry that largely ignores them.
By Lara Ewen • Sept. 12, 2023 -
Retrieved from Charles Tyrwhitt on August 21, 2023
New York Jets and Charles Tyrwhitt release menswear capsule
The British clothier produced a six-piece limited-edition collection as part of a larger NFL international marketing campaign.
By Lara Ewen • Aug. 21, 2023 -
Retrieved from Banana Republic on August 18, 2023
Collaboration roundup: Uniqlo, Banana Republic, Dickies and more
Design partnerships abounded this week. Here are some of the most interesting capsules we saw this week.
By Lara Ewen • Aug. 18, 2023 -
Nearly half of brides are considering eco-friendly gowns: report
Sustainable fashion is a growing trend in the wedding industry as more brands create options for environmentally-conscious brides.
By Howard Ruben • Aug. 17, 2023 -
Designer Brands president talks Le Tigre footwear launch
Bill Jordan reveals details about the six-piece collection and what’s next for the brand and company.
By Lara Ewen • Aug. 14, 2023 -
Q&A
Toms exec talks about new sustainability strategies, ThredUp partnership
Amy Smith, chief brand officer, says the company is focusing on tackling issues in “our own backyard,” such as access to mental health.
By Laurel Deppen • Aug. 9, 2023 -
Eddie Win x Nautica collab drops Wednesday
The partnership with the YouTube fashion and sneaker content creator is part of a larger 40th anniversary campaign for the preppy lifestyle brand.
By Lara Ewen • Aug. 8, 2023 -
Under Armour launches its first loyalty program
The athletics brand is late to the game, and well behind offerings from powerhouse rivals Nike and Adidas.
By Daphne Howland • Aug. 1, 2023 -
True Religion’s new chief marketing officer will lead the brand’s digital pivot
Kristen D’Arcy, formerly of Pacsun and American Eagle Outfitters, said she expects e-commerce to represent 50% of the brand’s revenue in a few years.
By Lara Ewen • July 19, 2023 -
Telfar and Melissa collab on clear bags and shoes for summer
The capsule collection, called Telly Jelly, features three sizes of Telfar’s popular shopper, plus a unisex slide.
By Lara Ewen • July 13, 2023 -
Prada will dress the China women’s national soccer team
The Italy-based fashion house will be outfitting players and delegates with travel and formal event wear.
By Lara Ewen • July 10, 2023 -
Crocs creates Jibbitz-themed virtual store experience
Shoppers can customize a pair of shoes with up to 26 charms in the virtual experience and then purchase a physical version of their creation.
By Tatiana Walk-Morris • June 26, 2023 -
J. Crew opens virtual store
The beach house experience features six themed rooms for shoppers to browse, and includes a quiz, a scavenger hunt and former catalog images.
By Tatiana Walk-Morris • June 12, 2023 -
Roblox grows revenue, users despite flagging metaverse buzz
The platform popular with young consumers saw revenue grow 22% year-over-year, while average daily active users reached an all-time high of 66.1 million.
By Sara Karlovitch • May 15, 2023 -
Fashion Group International adds gender-neutral categories for Rising Star Awards
In addition to handing out the honors last night, FGI launched its first mentorship program.
By Howard Ruben • May 9, 2023 -
Top 5 trends from the 2023 Met Gala
At fashion’s favorite party, celebrities played dress up as they paid tribute to Karl Lagerfeld.
By Lara Ewen • May 2, 2023 -
How advertisers can address the diversity supplier gap
While the hiring of diverse talent and companies on the production side is ahead of the curve, investment on the media side is severely lacking.
By Aaron Baar • April 27, 2023 -
Farfetch taps former TikTok executive to be chief marketing officer
Nick Tran, who is known for unorthodox ad campaigns, will join the company as it seeks to grow its luxury e-commerce platform.
By Natalie Schwartz • April 20, 2023 -
Netflix shows meet Lacoste’s crocodile in new apparel collection
Polos, tracksuits and sweatshirts harken back to popular titles from the streamer including “Bridgerton,” “Stranger Things” and “Money Heist.”
By Sara Karlovitch • April 14, 2023 -
Gucci, Vans team up for Roblox scavenger hunt
The two fashion brands are linking their Roblox spaces in order to raise awareness of cross-brand collaboration in the metaverse.
By Sara Karlovitch • April 14, 2023 -
Retrieved from Keds on April 12, 2023
Keds kicks off brand refresh animated by inclusivity, playfulness
A revamped logo and product assortment are part of an overhaul that follows the brand’s acquisition by DBI in February.
By Peter Adams • April 12, 2023 -
Forever 21, Nine West collaboration targets multiple generations
The Y2K-inspired collection brings together two brands from the Authentic Brands Group stable.
By Lara Ewen • April 6, 2023