Marketing


  • A person is seated in front of paintings in an art studio. A dog lays at the person's feet.
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    Courtesy of Vans
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    Vans launches ‘Always Pushing’ ad campaign with physical, digital experiences

    The campaign was released as holding company VF Corp. works to transform the struggling brand.

    By July 18, 2024
  • Two models pose in pink and white athleisure clothing and sneakers.
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    Courtesy of Authentic Brands Group
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    Reebok and Juicy Couture partner on capsule collection

    The Authentic-owned brands are pairing up for a Y2K-inspired line featuring footwear and apparel that blends pink and black colorways with archival silhouettes.

    By July 18, 2024
  • A man stands in a room reminiscent of a college dorm wearing jeans and a red NYC t-shirt.
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    Courtesy of Urban Outfitters
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    Urban Outfitters blends physical, digital with back-to-school campaign

    The retailer’s “Shift Happens” campaign brings influencer-created Pinterest boards to life at a two-day activation in New York.

    By Sara Karlovitch • July 12, 2024
  • Swimmer Steele Johnson dives into a poll wearing American flag-themed swim trunks
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    Courtesy of Chubbies
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    Chubbies signs branded license deal with Team USA, Olympic Heritage

    The multi-year collaboration includes an initial Paris 2024 themed collection with additional capsules to drop later this summer.

    By July 12, 2024
  • A group of runners on the road in the French Alps are featured in Hoka's latest ad campagin
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    Permission granted by Hoka
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    Hoka’s latest avian-themed ads look to shore up favor among runners

    Establishing a stronger connection to runners comes as legacy rivals like Nike have seen their foothold in the community slip.

    By Peter Adams • July 3, 2024
  • Persil laundry detergent teams with fashion designer Christian Siriano, shown in the photo holding a phone to his ear, to launch a 24-hour Wardrobe Refresh Hotline on TikTok Live.
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    Courtesy of Persil
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    Persil plans 24-hour ‘Wardrobe Refresh Hotline’ on TikTok Live

    The laundry detergent brand teamed with fashion designer Christian Siriano for the event to offer advice on washing techniques, fabric care and styling. 

    By Aaron Baar • June 27, 2024
  • Actor Jeremy Allen White is pictured for a photoshoot in black and white. He is wearing Calvin Klein boxer briefs and a wet T-shirt.
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    Courtesy of PVH Corp.
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    Deep Dive

    Calvin Klein’s Jeremy Allen White ads turned heads, but the biggest impact may be to the brand’s image

    “The Bear” star’s images generated $74 million in media impact value amid a years-long effort by holding company PVH to make the line more desirable.

    By June 27, 2024
  • A person in large sunglasses wears a brown jacket and stands smiling in front of a rack of clothing.
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    Courtesy of eBay
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    Elton John, eBay partner to raise money for AIDS charity

    Rocket Man Resale’s 10-day auction will include fashion from the musician and his friends such as Donatella Versace, Brandi Carlile and Betsey Johnson.

    By June 27, 2024
  • A close-up of a person tying a pair of white and gold sneakers.
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    Retrieved from Saucony on June 20, 2024
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    Wolverine World Wide’s Saucony brand names global chief marketing officer

    Joy Allen-Altimare is tasked with managing the line’s advertising strategies and growth.

    By June 21, 2024
  • A person wearing a white T-shirt, jeans and sunglasses sits in a red chair against a white wall staring a potted palm tree.
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    Courtesy of Lee and Heydude
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    Lee collabs with footwear brand Heydude

    The line with the Crocs-owned brand includes apparel and shoes and will be the denim brand’s first collaboration available on Amazon.

    By June 17, 2024
  • A man in a suit jacket stands in front of several national flags and holds a microphone.
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    Craig Barritt via Getty Images
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    Kering appoints group chief brand officer

    Laurent Claquin, who has been with the company since 2005, will take on the newly created role next month.

    By June 7, 2024
  • People standing in a convention center at Luxe Pack 2024
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    Hayley Lind/Fashion Dive
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    Luxe Pack highlights packaging psychology and sustainability trends

    Estée Lauder’s chief sustainability officer and other speakers shared their perspectives on upcoming trends in the cosmetics and luxury packaging sectors.

    By Hayley Lind • June 5, 2024
  • A white brick Lululemon storefront in WIlliamsburg, Virginia
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    Dani James/Fashion Dive
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    Lululemon restructures product, marketing teams as Chief Product Officer Sun Choe exits

    The roles of chief brand officer and global creative director will expand as Choe leaves for a new opportunity and won’t be replaced.

    By Cara Salpini • May 28, 2024
  • A person in a tan jacket walks in front of a line of other people on a white runway as a crowd watches from the sidelines.
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    Courtesy of Tira-Howard Photography for SWAIA
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    Inaugural Indigenous Fashion Week represents more than 100 Indigenous nations

    The Southwestern Association for Indian Arts event featured presentations from 17 Indigenous North American designers as well as pop-shops and symposiums.

    By Howard Ruben • May 24, 2024
  • The TikTok app is displayed on an Apple iPhone.
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    Photo Illustration by Drew Angerer via Getty Images
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    TikTok users continue to grow and evolve: Here’s what the numbers say

    While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov. 

    By Sara Karlovitch • May 22, 2024
  • Person wearing a pink blazer and gray shirt and sunglasses with arms outspread.
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    Permission granted by DXL
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    Destination XL marketing campaign focuses on ‘clothes that actually fit’

    The multichannel effort, which is being tested in three markets, focuses on “simplicity, quality, and fit,” CEO Harvey Kanter said. 

    By Tatiana Walk-Morris • May 16, 2024
  • Gap names new global CMO amid push to revitalize brand

    Fabiola Torres joins the retailer from PepsiCo and was lauded for her ability to connect with globally diverse consumers.

    By Peter Adams • May 10, 2024
  • A view of a hologram of model Gisele Bündchen in from of the London Bridge.
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    Dan Kitwood via Getty Images
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    Hugo Boss momentum slows following record growth

    The company's sales were up in the first quarter but have stalled considerably since last year.

    By May 6, 2024
  • Three models in colorful outfits pose with designer Nicole Miller in front of three large windows.
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    Courtesy of QVC
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    QVC launches exclusive collection with designer Nicole Miller

    The collaboration marks the first time the brand has worked with the shopping network since Gordon Brothers became a majority shareholder.

    By May 3, 2024
  • Garments lie on a table alongside pattern designs and other sewing items.
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    Courtesy of Eileen Fisher
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    Eileen Fisher hosts inaugural resale e-commerce ‘Earth Day Takeover’

    The company’s Renew program directed online shoppers toward pre-worn garments rather than new ones as part of a larger take-back initiative.

    By April 22, 2024
  • A golfer swings a club and wears a black skort outfit.
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    Courtesy of Under Armour
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    Deep Dive

    Golf fashion moves into the mainstream

    A new line from Tiger Woods, LVMH's latest collaboration with Tyler, the Creator and indie brands are helping to bring the sport from performance wear to streetwear.

    By Howard Ruben • April 12, 2024
  • Two people stand next to each other in a studio in front of a rack of clothing.
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    Courtesy of Mango
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    Mango and Victoria Beckham to release capsule collection

    The limited-edition collaboration is part of a push by the retailer to lean into luxury materials and elevate its offerings as it celebrates its 40th anniversary.

    By April 5, 2024
  • A model dressed in orange wears a wide orange belt and stands in front of a photo of the belt.
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    Courtesy of Neiman Marcus
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    Neiman Marcus and Loewe launch limited-edition collection

    The 19-piece line features pieces designed by the LVMH-owned luxury house’s creative director Jonathan Anderson and is inspired by looks from the company’s archives.

    By April 4, 2024
  • People walk by a Nike store.
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    Feng Li via Getty Images
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    Nike commits to bolder brand marketing as part of rebound plan

    The Summer Olympics will serve as a showcase for some of the sportswear giant's most impactful marketing in years, executives said.

    By Peter Adams • April 3, 2024
  • Guy Marino wears a blue jacket and a baseball cap and stares off the side of a bridge.
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    Courtesy of Dickies
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    Dickies and Guy Mariano release collaboration

    The seven-piece, 1990s-inspired line blends skatewear and streetwear and is available at core skate shops and on the brand’s e-commerce site.

    By March 29, 2024