Marketing

  • In a darkened landscape, three people in Moncler x Pharrell Williams outerwear stare moodily at the camera.
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    Retrieved from Moncler on September 20, 2023
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    Moncler, Pharrell Williams to release capsule collection

    The limited-edition line features convertible clothing, detachable logos and a duvet that functions as a cape.

    By • Sept. 20, 2023
  • A person sitting amidst a blue background wearing jeans and navy blue denim Levi's Crocs.
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    Retrieved from Crocs on September 19, 2023
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    Levi’s, Crocs release three-piece footwear collab

    The collection features denim, tie-dyed elements and limited edition Jibbitz charms.

    By • Sept. 19, 2023
  • Models in long sheer dresses walk the outdoor runway at the Prabal Gurung fashion show during New York Fashion Week, September 2023, while the audience watches, holding transparent umbrellas.
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    Dimitrios Kambouris via Getty Images
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    5 big trend takeaways from New York Fashion Week’s spring-summer 2024 shows

    The pendulum swung between cotton candy floof and sharp-edged cuts, with occasional centrist pauses for quiet luxury and feminine undertones.

    By • Sept. 18, 2023
  • Four older people in oversized novelty sunglasses smile at the camera
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    Creative via Getty Images
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    Deep Dive

    Style’s silver lining

    Fashion’s wealthiest generation is also its oldest, and as its ranks expand, there are opportunities and challenges for an industry that largely ignores them.

    By • Sept. 12, 2023
  • Two Oxford shirts, one in green plaid and the other white, hang on a Jets team color green background.
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    Retrieved from Charles Tyrwhitt on August 21, 2023
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    New York Jets and Charles Tyrwhitt release menswear capsule

    The British clothier produced a six-piece limited-edition collection as part of a larger NFL international marketing campaign.

    By • Aug. 21, 2023
  • Mannequins dressed in pieces in progress from the Peter Do collaboration for Banana Republic.
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    Retrieved from Banana Republic on August 18, 2023
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    Collaboration roundup: Uniqlo, Banana Republic, Dickies and more

    Design partnerships abounded this week. Here are some of the most interesting capsules we saw this week.

    By • Aug. 18, 2023
  • A couple seen from behind in a black suit and a long white dress walk down a country road toward a wind turbine as the sun sets.
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    xijian/E+ via Getty Images
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    Nearly half of brides are considering eco-friendly gowns: report

    Sustainable fashion is a growing trend in the wedding industry as more brands create options for environmentally-conscious brides.

    By Howard Ruben • Aug. 17, 2023
  • Green and white Le Tigre sneaker sits in the foreground of a New York City building shot
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    Courtesy of Designer Brands
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    Designer Brands president talks Le Tigre footwear launch

    Bill Jordan reveals details about the six-piece collection and what’s next for the brand and company.

    By • Aug. 14, 2023
  • Toms shoes are pictured in a store display.
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    Rachel Murray/Getty Images for Amazon via Getty Images
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    Q&A

    Toms exec talks about new sustainability strategies, ThredUp partnership

    Amy Smith, chief brand officer, says the company is focusing on tackling issues in “our own backyard,” such as access to mental health.

    By • Aug. 9, 2023
  • Two men stand next to each other wearing colorful, casual athletic clothing
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    Courtesy of Nautica
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    Eddie Win x Nautica collab drops Wednesday

    The partnership with the YouTube fashion and sneaker content creator is part of a larger 40th anniversary campaign for the preppy lifestyle brand.

    By • Aug. 8, 2023
  • A red sign with a white logo and the words "under armour" in white capital letters hangs from an iron post.
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    Daphne Howland/Fashion Dive
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    Under Armour launches its first loyalty program

    The athletics brand is late to the game, and well behind offerings from powerhouse rivals Nike and Adidas.

    By Daphne Howland • Aug. 1, 2023
  • A stack of lightly distressed denim jeans with horseshoe stitching on the back pockets,
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    John Shearer via Getty Images
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    True Religion’s new chief marketing officer will lead the brand’s digital pivot

    Kristen D’Arcy, formerly of Pacsun and American Eagle Outfitters, said she expects e-commerce to represent 50% of the brand’s revenue in a few years.

    By • July 19, 2023
  • A person wears a draped brown robe and lies on a watery black background, propped up on one arm and facing the camera holing a clear plastic bag and wearing a paid of clear plastic slides.
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    Courtesy of Telfar
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    Telfar and Melissa collab on clear bags and shoes for summer

    The capsule collection, called Telly Jelly, features three sizes of Telfar’s popular shopper, plus a unisex slide.

    By • July 13, 2023
  • The China women's soccer team wears black suits, white shirts, and black loafers.
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    Courtesy of Prada
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    Prada will dress the China women’s national soccer team

    The Italy-based fashion house will be outfitting players and delegates with travel and formal event wear.

    By • July 10, 2023
  • Virtual depiction of a pair of Crocs with Jibbitz on a pedestal.
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    Courtesy of Crocs
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    Crocs creates Jibbitz-themed virtual store experience

    Shoppers can customize a pair of shoes with up to 26 charms in the virtual experience and then purchase a physical version of their creation.

    By Tatiana Walk-Morris • June 26, 2023
  • A J. Crew virtual store.
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    Courtesy of J. Crew
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    J. Crew opens virtual store

    The beach house experience features six themed rooms for shoppers to browse, and includes a quiz, a scavenger hunt and former catalog images.

    By Tatiana Walk-Morris • June 12, 2023
  • Several avatars attend a concert in Claire's virtual destination.
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    Courtesy of Claire's
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    Roblox grows revenue, users despite flagging metaverse buzz

    The platform popular with young consumers saw revenue grow 22% year-over-year, while average daily active users reached an all-time high of 66.1 million.

    By Sara Karlovitch • May 15, 2023
  • Winners of the Rising Star Awards stand in a line in front of a pink The Fashion Group International banner.
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    Patrick McMullan via Getty Images
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    Fashion Group International adds gender-neutral categories for Rising Star Awards

    In addition to handing out the honors last night, FGI launched its first mentorship program.

    By Howard Ruben • May 9, 2023
  • Man in a giant cat costume dans on the red carpet of the Met Gala
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    Theo Wargo via Getty Images
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    Top 5 trends from the 2023 Met Gala

    At fashion’s favorite party, celebrities played dress up as they paid tribute to Karl Lagerfeld.

    By • May 2, 2023
  • Multicultural group of young friends bonding outdoors
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    Diamond Dogs via Getty Images
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    How advertisers can address the diversity supplier gap

    While the hiring of diverse talent and companies on the production side is ahead of the curve, investment on the media side is severely lacking.

    By Aaron Baar • April 27, 2023
  • Farfetch event
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    Rachel Murray via Getty Images
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    Farfetch taps former TikTok executive to be chief marketing officer

    Nick Tran, who is known for unorthodox ad campaigns, will join the company as it seeks to grow its luxury e-commerce platform.

    By • April 20, 2023
  • Two individuals wear Lacoste clothing in front of a wall of roller skates.
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    Courtesy of Netflix
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    Netflix shows meet Lacoste’s crocodile in new apparel collection

    Polos, tracksuits and sweatshirts harken back to popular titles from the streamer including “Bridgerton,” “Stranger Things” and “Money Heist.”

    By Sara Karlovitch • April 14, 2023
  • An image of Vans World on Roblox, featuring a bridge over water with two pictures of shoes on the shore.
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    Courtesy of Gucci
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    Gucci, Vans team up for Roblox scavenger hunt

    The two fashion brands are linking their Roblox spaces in order to raise awareness of cross-brand collaboration in the metaverse.

    By Sara Karlovitch • April 14, 2023
  • A group of models in colorful attire show off Keds sneakers against a white backdrop.
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    Retrieved from Keds on April 12, 2023
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    Keds kicks off brand refresh animated by inclusivity, playfulness

    A revamped logo and product assortment are part of an overhaul that follows the brand’s acquisition by DBI in February.

    By Peter Adams • April 12, 2023
  • The mall entrance of a brightly light "Forever 21" store.
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    "Forever 21" by Mike Mozart is licensed under CC BY 2.0
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    Forever 21, Nine West collaboration targets multiple generations

    The Y2K-inspired collection brings together two brands from the Authentic Brands Group stable.

    By • April 6, 2023