Marketing

  • A woman is standing on a neutral gray background wear a yard-braided black gown in two separate poses
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    Balmain

    Beyoncé and Balmain collaborate on a collection inspired by her Renaissance album

    The new couture line was revealed the day after the musician’s split from Adidas.

    By • March 27, 2023
  • The label on Levi's jeans
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    Sean Gallup via Getty Images

    Levi’s to test AI models to expand the brand’s online diversity

    The company says the hyper-realistic models will create a more “inclusive customer experience,” but it stressed they won’t replace human models.

    By • March 24, 2023
  • A photo illustration of a purse with NFT coins and a recycle symbol.
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    Photo illustration: Shaun Lucas/Industry Dive; Getty Images 

    Deep Dive

    Fashion makeover: 5 ways to rethink the industry in 2023

    Analysts say brands have to look beyond NFTs and buzzy collaborations to bring greater agility to its supply chain, transparency to its sustainability efforts and practicality to its tech adoption. 

    By , Shaun Lucas • March 20, 2023
  • "Do the right thing" sculpture at the Nike headquarters in 2018
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    Natalie Behring via Getty Images

    Nike discontinues use of kangaroo leather, following Puma

    Following the announcement, Adidas is the only remaining major player in the soccer category with ties to the kangaroo leather industry.

    By • March 16, 2023
  • Picture of Victoria's Secret store sign
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    Daphne Howland/Fashion Dive

    Victoria’s Secret will reboot its fashion show this year as turnaround gains traction

    The once infamous event was canceled four years ago amid rising criticism of its messaging and the dawn of #MeToo.

    By Daphne Howland • March 3, 2023
  • Rihanna walking down a runway for her Fenty x Puma
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    Pascal Le Segretain/Getty Images for Fenty x Puma via Getty Images

    Fenty, Puma collaboration returns

    Artist and entrepreneur Rihanna, who also founded Fenty Beauty and Savage X Fenty, first started working with the athletics brand in 2015.

    By Dani James • March 1, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline

    Maybelline enlists its first-ever digital avatar for mascara launch

    The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.

    By Jessica Deyo • Feb. 28, 2023