Brands


  • A closeup of a person wearing platform Nikes.
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    Keith Tsuji via Getty Images
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    Nike was the top brand for influencer marketing in the US this year

    Luxury, fast fashion and athleticwear brands all ranked highly for social media content reach and engagement, according to a report from Traackr.

    By Dec. 6, 2024
  • E.l.f.'s Virtual Luxe Lounge created by Obsess.
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. brings shopping to the speakeasy with Virtual Luxe Lounge

    The beauty brand’s 3D online experience allows members of its loyalty program to shop holiday product drops and access exclusive coupons.

    By Jessica Deyo • Dec. 6, 2024
  • Models in colorful clothes walk the runway during the Pharrell Williams Louis Vuitton Menswear Spring/Summer 2024 show finale as part of Paris Fashion Week. Explore the Trendline
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    Aurelien Meunier via Getty Images
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    Trendline

    Top 5 stories from Fashion Dive

    Fashion faced its share of shakeups in the first half of 2024, but few industries are more adept at reinvention or more suited to change.

    By Fashion Dive staff
  • Models walk the runway wearing Tommy Hilfiger clothing.
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    JP Yim via Getty Images
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    PVH names new CEO of Americas

    The Calvin Klein and Tommy Hilfiger parent company announced the hire along with its Q3 earnings, in which it saw revenue decline 5%.

    By Dec. 5, 2024
  • A person in a white T-shirt and beige trench coat stands against a pink backdrop.
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    Jamie McCarthy via Getty Images
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    Joseph Altuzarra to become CEO of his namesake company

    The founder and creative director will take on the role at the beginning of 2025, succeeding Shira Sue Carmi, who will take a seat on the company’s board.

    By Dec. 3, 2024
  • A person is seen walking into a lululemon storefront.
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    Justin Sullivan/Getty Images via Getty Images
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    DEI failures contributed to a drop in stock prices, Lululemon shareholder alleges

    Lululemon’s DEI initiative was “misguided” and its structure raised ethical concerns, the shareholder said in a derivative action lawsuit filed on behalf of the company.

    By Emilie Shumway • Dec. 3, 2024
  • A person in a cream satin suit lounges on a couch
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    Courtesy of Zara
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    Zara launches collection co-designed by Kate Moss

    The collaboration features multiple day and evening looks inspired by the model’s fashion archives.

    By Dec. 2, 2024
  • A closeup of a pair of Lee blue jeans, showing the label.
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    The image by Jamiecat * is licensed under CC BY 2.0
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    Lee steps into footwear through new licensing deal

    A new collection of men’s shoes will launch in the second half of 2025 through an agreement with Jack Schwartz Shoes.

    By Dec. 2, 2024
  • Storefront of Abercrombie & Fitch in a mall. Store windows on the left and right have mannequins wearing long pants and shirts.
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    Courtesy of Abercrombie & Fitch
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    Abercrombie & Fitch Co. taps new CFO as sales surge 14%

    The Abercrombie and Hollister brands both saw strong double-digit growth in the third quarter, despite weather disruptions.

    By Nate Delesline III • Dec. 2, 2024
  • People walk past a Michael Kors store on a busy sidewalk during the day.
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    Michael M. Santiago via Getty Images
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    Capri shuffles leadership at Michael Kors

    Chairman John Idol takes over the CEO spot from Cedric Wilmotte, who is leaving the organization as part of a cost-cutting initiative.

    By Nov. 27, 2024
  • Mike Maloney stands for a professional headshot with his arms crossed.
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    Courtesy of Wolverine World Wide
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    Wolverine names Under Armour, Designer Brands vet as chief product officer

    Mike Maloney will lead product development, merchandise strategy and market expansion for the company’s Work Group.

    By Nov. 26, 2024
  • Models walk in a circle on the runway wearing items from Thom Browne.
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    JP Yim via Getty Images
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    Thom Browne prevails in Adidas stripe legal dispute

    A federal judge in the U.K. rejected the activewear giant’s claims and decided that the average consumer can tell the difference between the designs.

    By Nov. 26, 2024
  • Two trees and a planter across from a clothing store.
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    Daphne Howland/Fashion Dive
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    Vuori doesn’t need money. Investors keep knocking anyway.

    A recent $825 million fundraise from General Atlantic and Stripes tipped the brand into the $5 billion valuation range. Investor Jon Kossow says the company still doesn’t need the cash to fund its own operations.

    By Cara Salpini • Nov. 26, 2024
  • An aerial view of a Shein building with its parking lot.
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    Courtesy of Shein
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    Shein facility receives certification for zero-waste, landfill management

    The accreditation helps with the fast fashion company’s strategy to show it is implementing new recycling initiatives.

    By Updated Nov. 26, 2024
  • The front entrance of a Banana Republic store.
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    Courtesy of Gap Inc.
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    As Gap Inc. makes progress in Q3, all eyes are on the CEO

    Richard Dickson has caught investors’ attention with a string of improvements across the portfolio since his arrival last year from Mattel.

    By Daphne Howland • Nov. 25, 2024
  • A person in jeans wears a pair of denim shoes and stands on a street.
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    Courtesy of Cinq à Sept
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    Cinq à Sept launches footwear collection

    The contemporary lifestyle brand will offer 12 styles including sling-backs, heels and ballerina pumps at its online and New York flagship store and at retailers worldwide.

    By Nov. 25, 2024
  • A large orange wall features the words The North Face printed in white.
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    Vittorio Zunino Celotto via Getty Images
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    VF to lay off 242 employees at Virginia distribution center

    The facility’s closure, announced earlier this year, comes as the company faces declining earnings and a recent S&P downgrade.

    By Updated Nov. 22, 2024
  • Crocs taps legendary shoe designer to lead creative innovation

    Starting in December, Steven Smith will join the company to design in house for the Crocs and Heydude brands. 

    By Tatiana Walk-Morris • Nov. 22, 2024
  • Clothing and handbags are displayed in a store window.
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    Ben A. Pruchnie via Getty Images
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    Mulberry to adjust prices as it seeks revenue turnaround

    After rejecting multiple bids from Frasers, the luxury company is looking to streamline its internal structure and rethink product strategies.

    By Nov. 21, 2024
  • A close up of two people's Nike sneakers.
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    Pablo Cuadra via Getty Images
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    Nike’s counterfeit legal dispute with StockX heats up

    The athleticwear giant is asking for a partial summary judgment in its yearslong lawsuit against the resale marketplace.

    By Nov. 20, 2024
  • Two men look at the camera in separate, side-by-side black and white headshots.
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    Courtesy of Kering
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    Kering appoints new CEOs at Saint Laurent, Balenciaga

    The changes come amid plummeting revenue at the conglomerate and luxury sector challenges across the industry.

    By Nov. 19, 2024
  • The Ralph Lauren storefront in Toronto, Canada, is pictured.
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    Courtesy of Ralph Lauren Corporation
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    Ralph Lauren sources ‘single digit percentage’ of its products from China

    The fashion brand's globally-diversified production footprint makes it well-positioned to mitigate potential tariff hikes, CEO Patrice Louvet said.

    By Kelly Stroh • Nov. 19, 2024
  • A wall of sneakers featuring the Asics logo is shown in a store.
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    Justin Sullivan via Getty Images
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    Asics continues to lead resale as holiday season approaches: report

    Running shoes, retro silhouettes and upstart brands are giving stalwarts including Nike and Adidas a run for their money, according to online trading platform StockX.

    By Nov. 18, 2024
  • A Vans store is pictured in a mall, with a sign advertising a 50% off sale.
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    The image by Neoclassicism Enthusiast is licensed under CC BY-SA 4.0
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    S&P downgrades VF due to declining revenue at key brands

    A report questioned the Vans owner’s competitive edge, adding that turnaround efforts could take a while.

    By Nov. 18, 2024
  • Megan Thee Stallion for True Religion
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    Courtesy of True Religion
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    Deep Dive

    ‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers

    Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.

    By Jessica Deyo • Nov. 18, 2024
  • Two models stand outside together wearing jackets from the Alpha Industries and Lee Jeans collab.
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    Courtesy of Lee
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    Lee launches collab with Alpha Industries

    The eight-piece collection is designed to add a modern edge to classic styles from both brands.

    By Nov. 15, 2024