Brands


  • A pair of black Ray-Ban sunglasses sits in a black case on display.
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    Justin Sullivan via Getty Images
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    EssilorLuxottica growth hindered by North America

    Overall revenue rose 3.4% in the eyewear giant’s first half but the company’s largest region remained sluggish.

    By July 26, 2024
  • Three Indie Lee products in a line
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    Courtesy of American Exchange Group
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    American Exchange Group acquires Indie Lee

    The Aerosoles owner plans to grow the brand beyond skin care, as well as explore diffusion brands through licensing and brand expansion.

    By Howard Ruben • July 26, 2024
  • Models in colorful clothes walk the runway during the Pharrell Williams Louis Vuitton Menswear Spring/Summer 2024 show finale as part of Paris Fashion Week. Explore the Trendline
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    Aurelien Meunier via Getty Images
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    Trendline

    Top 5 stories from Fashion Dive

    Fashion faced its share of shakeups in the first half of 2024, but few industries are more adept at reinvention or more suited to change.

    By Fashion Dive staff
  • Models in orange outfits walk on a runway.
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    JP Yim via Getty Images
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    Hermès first-half revenues grew 12%

    The company saw increases in every region, including double-digit growth in Europe and the Americas, as it defied larger luxury sector trends.

    By July 26, 2024
  • Makeup and accessories displayed on a store counter.
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    Jason Kempin via Getty Images
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    Estée Lauder controller lands CFO seat amid restructuring

    Akhil Shrivastava, a nine-year company veteran, understands “the levers the company can pull to revive growth,” Morningstar analyst Dan Su writes. 

    By Maura Webber Sadovi • July 25, 2024
  • Models walk down an empty runway as seen from afar.
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    Vittorio Zunino Celotto via Getty Images
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    Zegna Group growth led by DTC

    The company announced a 6% revenue uptick in H1 despite declines at Thom Browne.

    By July 25, 2024
  • A person in a white dress with black trim stands against a cityscape in the distance.
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    Vittorio Zunino Celotto via Getty Images
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    Loewe was the world’s hottest brand in Q2: report

    The LVMH-owned brand overtook Miu Miu to claim the top spot, while its collaboration with running brand On made Cloudtilt 2.0 sneakers the quarter’s hottest product.

    By July 24, 2024
  • A person in black clothing waves to the audience while walking down a runway.
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    Tullio M. Puglia via Getty Images
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    Sergio Rossi names new creative director

    The Lanvin-owned footwear brand has appointed Paul Andrew, formerly of Salvatore Ferragamo, to helm the line.

    By July 24, 2024
  • A Nike billboard for the Summer Olympics in Paris
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    Permission granted by Nike
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    Nike kicks off marketing comeback with gritty Olympics ads

    Willem Dafoe narrates spots probing the qualities that motivate sporting greats, including an obsession with power and an inability to be satisfied.

    By Peter Adams • July 24, 2024
  • Blue, red and purple store sign saying Patagonia
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    Michael M. Santiago / Staff via Getty Images
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    Lawsuit accuses Patagonia’s customer support of violating privacy rights

    The class-action suit alleged Patagonia failed to disclose that it shares call recordings with third-party vendor Talkdesk for analysis.

    By Bryan Wassel • July 22, 2024
  • A person in a tuxedo and orange tinted glasses stands on a pastel carpet at a party.
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    Mike Coppola via Getty Images
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    Tom Ford creative director exits

    Peter Hawkings was appointed to the position in April 2023 and has been with the brand since it began in 2006.

    By July 22, 2024
  • Denim jeans hang on wooden hangers on a metal rack.
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    Angela Weiss via Getty Images
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    Authentic partners on new Lucky workwear collection

    Velocity Global Brands will oversee a new line of men’s and women’s protective apparel, scrubs and outerwear, which launches in the fall.

    By July 19, 2024
  • A worker is seen in a cotton field.
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    Guang Niu/Getty Images via Getty Images
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    Carhartt grows efforts to source sustainable cotton

    The workwear brand is tapping the U.S. Cotton Trust Protocol and Better Cotton initiative for greater traceability and transparency over its supply chain.

    By Kelly Stroh • July 19, 2024
  • A person is seated in front of paintings in an art studio. A dog lays at the person's feet.
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    Courtesy of Vans
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    Vans launches ‘Always Pushing’ ad campaign with physical, digital experiences

    The campaign was released as holding company VF Corp. works to transform the struggling brand.

    By July 18, 2024
  • Two models pose in pink and white athleisure clothing and sneakers.
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    Courtesy of Authentic Brands Group
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    Reebok and Juicy Couture partner on capsule collection

    The Authentic-owned brands are pairing up for a Y2K-inspired line featuring footwear and apparel that blends pink and black colorways with archival silhouettes.

    By July 18, 2024
  • A red sign with the Supreme logo is pictured illuminated at night.
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    The image by cchana is licensed under CC BY-SA 2.0
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    VF sells Supreme for $1.5B

    Luxury eyewear company EssilorLuxottica agreed to buy the brand, and the deal is expected to close at the end of the year.

    By July 17, 2024
  • A man in a suit strolls past a closed Ralph Lauren store in the evening.
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    Hollie Adams via Getty Images
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    Ralph Lauren hires Levi’s exec as new tech chief

    Christopher Conrad is taking over as chief digital and technology officer ahead of Janet Sherlock’s upcoming retirement.

    By Lindsey Wilkinson • July 17, 2024
  • Shedeur Sanders, a football player, is pictured laying on a football field wearing a jacket and pants form Pacsun's new collection. He holds a football.
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    Courtesy of Pacsun
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    Pacsun steps into men’s activewear category

    The new collection follows last year’s brand expansion of women’s activewear, which included a dedicated storefront.

    By July 16, 2024
  • A Cartier store with a visible logo is seen in an indoor mall.
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    Lauren DeCicca via Getty Images
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    Richemont Q1 sales down 19% in Asia Pacific

    The company posted a 1% overall sales decline as rebounds in the Americas and a strong uptick in Japan failed to compensate for weak comps out of China.

    By July 16, 2024
  • A model in sunglasses and a head scarf walks the runway.
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    Joe Maher via Getty Images
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    Burberry retail revenue plummets 22% in first quarter

    The results were posted on the same day the brand named a new CEO and comes against a backdrop of continuing luxury sector challenges.

    By July 15, 2024
  • Models in neutral toned outfits walk down a darkened runway.
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    Joe Maher via Getty Images
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    Burberry names new CEO

    Joshua Schulman replaces Jonathan Akeroyd as the luxury fashion house faces challenging economic headwinds.

    By July 15, 2024
  • Two designers stand in front of their work, racks of clothing, against a wall which says SHEIN X MONSE
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    Courtesy of BFA/Shein
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    Shein X launches collab with Monse

    The collection is among the fast fashion giant’s first luxury brand collaborations as it works to boost its legitimacy.

    By July 15, 2024
  • Models pose in a group wearing long dresses and standing on platforms.
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    JP Yim via Getty Images
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    Marquee partners with G-III, JS Group on BCBG

    The deal, which begins in 2025, includes brand expansions in women’s ready-to-wear, sportswear, swimwear and occasionwear.

    By July 15, 2024
  • A laptop keyboard is illuminated in orange by the Temu logo. A cell phone is in front of it, with the Temu app on display.
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    Justin Sullivan via Getty Images
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    Temu children’s sleepwear recalled due to burn hazard

    More than 68,000 items were recalled for violating flammability standards, but no injuries have been reported.

    By July 12, 2024
  • A man stands in a room reminiscent of a college dorm wearing jeans and a red NYC t-shirt.
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    Courtesy of Urban Outfitters
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    Urban Outfitters blends physical, digital with back-to-school campaign

    The retailer’s “Shift Happens” campaign brings influencer-created Pinterest boards to life at a two-day activation in New York.

    By Sara Karlovitch • July 12, 2024
  • Swimmer Steele Johnson dives into a poll wearing American flag-themed swim trunks
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    Courtesy of Chubbies
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    Chubbies signs branded license deal with Team USA, Olympic Heritage

    The multi-year collaboration includes an initial Paris 2024 themed collection with additional capsules to drop later this summer.

    By July 12, 2024