Brands
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Nike was the top brand for influencer marketing in the US this year
Luxury, fast fashion and athleticwear brands all ranked highly for social media content reach and engagement, according to a report from Traackr.
By Laurel Deppen • Dec. 6, 2024 -
E.l.f. brings shopping to the speakeasy with Virtual Luxe Lounge
The beauty brand’s 3D online experience allows members of its loyalty program to shop holiday product drops and access exclusive coupons.
By Jessica Deyo • Dec. 6, 2024 -
Trendline
Top 5 stories from Fashion Dive
Fashion faced its share of shakeups in the first half of 2024, but few industries are more adept at reinvention or more suited to change.
By Fashion Dive staff -
PVH names new CEO of Americas
The Calvin Klein and Tommy Hilfiger parent company announced the hire along with its Q3 earnings, in which it saw revenue decline 5%.
By Laurel Deppen • Dec. 5, 2024 -
Joseph Altuzarra to become CEO of his namesake company
The founder and creative director will take on the role at the beginning of 2025, succeeding Shira Sue Carmi, who will take a seat on the company’s board.
By Lara Ewen • Dec. 3, 2024 -
DEI failures contributed to a drop in stock prices, Lululemon shareholder alleges
Lululemon’s DEI initiative was “misguided” and its structure raised ethical concerns, the shareholder said in a derivative action lawsuit filed on behalf of the company.
By Emilie Shumway • Dec. 3, 2024 -
Zara launches collection co-designed by Kate Moss
The collaboration features multiple day and evening looks inspired by the model’s fashion archives.
By Lara Ewen • Dec. 2, 2024 -
Lee steps into footwear through new licensing deal
A new collection of men’s shoes will launch in the second half of 2025 through an agreement with Jack Schwartz Shoes.
By Laurel Deppen • Dec. 2, 2024 -
Abercrombie & Fitch Co. taps new CFO as sales surge 14%
The Abercrombie and Hollister brands both saw strong double-digit growth in the third quarter, despite weather disruptions.
By Nate Delesline III • Dec. 2, 2024 -
Capri shuffles leadership at Michael Kors
Chairman John Idol takes over the CEO spot from Cedric Wilmotte, who is leaving the organization as part of a cost-cutting initiative.
By Lara Ewen • Nov. 27, 2024 -
Wolverine names Under Armour, Designer Brands vet as chief product officer
Mike Maloney will lead product development, merchandise strategy and market expansion for the company’s Work Group.
By Laurel Deppen • Nov. 26, 2024 -
Thom Browne prevails in Adidas stripe legal dispute
A federal judge in the U.K. rejected the activewear giant’s claims and decided that the average consumer can tell the difference between the designs.
By Laurel Deppen • Nov. 26, 2024 -
Vuori doesn’t need money. Investors keep knocking anyway.
A recent $825 million fundraise from General Atlantic and Stripes tipped the brand into the $5 billion valuation range. Investor Jon Kossow says the company still doesn’t need the cash to fund its own operations.
By Cara Salpini • Nov. 26, 2024 -
Shein facility receives certification for zero-waste, landfill management
The accreditation helps with the fast fashion company’s strategy to show it is implementing new recycling initiatives.
By Laurel Deppen • Updated Nov. 26, 2024 -
As Gap Inc. makes progress in Q3, all eyes are on the CEO
Richard Dickson has caught investors’ attention with a string of improvements across the portfolio since his arrival last year from Mattel.
By Daphne Howland • Nov. 25, 2024 -
Cinq à Sept launches footwear collection
The contemporary lifestyle brand will offer 12 styles including sling-backs, heels and ballerina pumps at its online and New York flagship store and at retailers worldwide.
By Lara Ewen • Nov. 25, 2024 -
VF to lay off 242 employees at Virginia distribution center
The facility’s closure, announced earlier this year, comes as the company faces declining earnings and a recent S&P downgrade.
By Lara Ewen • Updated Nov. 22, 2024 -
Crocs taps legendary shoe designer to lead creative innovation
Starting in December, Steven Smith will join the company to design in house for the Crocs and Heydude brands.
By Tatiana Walk-Morris • Nov. 22, 2024 -
Mulberry to adjust prices as it seeks revenue turnaround
After rejecting multiple bids from Frasers, the luxury company is looking to streamline its internal structure and rethink product strategies.
By Lara Ewen • Nov. 21, 2024 -
Nike’s counterfeit legal dispute with StockX heats up
The athleticwear giant is asking for a partial summary judgment in its yearslong lawsuit against the resale marketplace.
By Laurel Deppen • Nov. 20, 2024 -
Kering appoints new CEOs at Saint Laurent, Balenciaga
The changes come amid plummeting revenue at the conglomerate and luxury sector challenges across the industry.
By Lara Ewen • Nov. 19, 2024 -
Ralph Lauren sources ‘single digit percentage’ of its products from China
The fashion brand's globally-diversified production footprint makes it well-positioned to mitigate potential tariff hikes, CEO Patrice Louvet said.
By Kelly Stroh • Nov. 19, 2024 -
Asics continues to lead resale as holiday season approaches: report
Running shoes, retro silhouettes and upstart brands are giving stalwarts including Nike and Adidas a run for their money, according to online trading platform StockX.
By Lara Ewen • Nov. 18, 2024 -
S&P downgrades VF due to declining revenue at key brands
A report questioned the Vans owner’s competitive edge, adding that turnaround efforts could take a while.
By Laurel Deppen • Nov. 18, 2024 -
Deep Dive
‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers
Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.
By Jessica Deyo • Nov. 18, 2024 -
Lee launches collab with Alpha Industries
The eight-piece collection is designed to add a modern edge to classic styles from both brands.
By Laurel Deppen • Nov. 15, 2024