Brands


  • A closeup of a person's shoes, light grey Vans.
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    Pablo Cuadra via Getty Images
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    Vans revenue tumbles more than 20% as transformation plan continues

    VF said that excluding the skatewear brand’s results, the company would have seen revenue grow.

    By May 21, 2025
  • Urban Outfitters SoHo Nike Shop
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    Courtesy of Urban Outfitters
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    Urban Outfitters’ in-store experiential concept goes after Gen Z — first with Nike

    The apparel retailer debuted the On Rotation concept as a way to fuel discovery shaped by the generation’s favorite brands. 

    By Kaarin Moore • May 21, 2025
  • Dockers' signature products of khakis and chinos.
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    Courtesy of Authentic
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    Levi’s to sell Dockers to Authentic Brands Group for $311M

    The jeans company is selling off the khakis brand to focus on its core labels. 

    By Kaarin Moore • May 20, 2025
  • A closeup of a blue Adidas logo sign hanging outside a store.
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    Scott Olson via Getty Images
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    Adidas quietly exits the kangaroo skin trade

    The athleticwear giant said it stopped buying leather made from the marsupials in 2024 and it will end production of products containing the material this year.

    By May 20, 2025
  • Pierpaolo Piccioli is seated in a room with window lighting on a stool.
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    Courtesy of Kering
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    Balenciaga hires Pierpaolo Piccioli as creative director

    The Valentino alum will show his first collection for the Kering-owned house in October.

    By May 19, 2025
  • The interior of an Under Armour store in Houston, Texas.
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    Brandon Bell via Getty Images
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    Under Armour nears the end of SKU reduction, turns focus to premium products

    The athletics retailer hopes to position its assortment as a higher-end offering, including through a $140 backpack.

    By Cara Salpini • May 19, 2025
  • A cell phone with the Shein logo is seen next to a laptop showing the Shein website.
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    Ben Montgomery via Getty Images
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    Shein drops prices following US-China tariff deal

    The fast fashion company said it was lowering the costs on a wide range of styles.

    By May 19, 2025
  • Interior of a Cartier store shows display cases.
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    Andrew H. Walker via Getty Images
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    Richemont sales boosted by fine jewelry

    Challenges at the company’s watchmaker division offset gains elsewhere and resulted in an overall 4% revenue increase for fiscal 2025.

    By May 16, 2025
  • Three children sit together laughing wearing clothes from the Old Navy and Disney collection.
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    Courtesy of Disney
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    Old Navy launches Americana collab with Disney

    The Gap Inc.-owned brand says the collection is the first time branded IP has been on its signature flag T-shirt.

    By May 16, 2025
  • Models walk down a runway with the word "Snowfly" written on the back wall.
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    Courtesy of Sarah Jacobs
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    SWAIA Native Fashion Week returns for 2nd year

    Presented by the Southwestern Association for Indian Arts and Vancouver Indigenous Fashion Week, the event featured about 110 nations and more than 50 designers.

    By Howard Ruben • May 15, 2025
  • Models walk on a white runway.
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    Vittorio Zunino Celotto via Getty Images
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    Ferragamo revenue slips as Asia Pacific sales decline 13%

    The company’s DTC business fell in the first quarter of 2025, but global gains in the wholesale channel helped offset some losses.

    By May 15, 2025
  • Models in plaid outerwear and scarves walk down a runway.
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    John Phillips via Getty Images
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    Burberry plans 1,700 job cuts as revenue sinks

    Following a significant profit decline for fiscal 2025, the company said it planned to focus on heritage products and a streamlined inventory strategy.

    By May 14, 2025
  • Two people running in On Cloudneo shoes
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    Courtesy of On
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    On is raising some prices, but it isn’t because of tariffs

    The athletics company saw net sales increase 43% and plans to increase pricing to further differentiate itself as a premium brand in the market.

    By Dani James • May 14, 2025
  • Models in flowing, long dresses walk down a runway as a seated crowd applauds from the side.
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    Vittorio Zunino Celotto via Getty Images
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    Aeffe revenue nosedives more than 23% in first quarter

    The Moschino and Alberta Ferretti parent company posted double-digit sales declines in every region.

    By May 12, 2025
  • A Crocs storefront
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    Cara Salpini/Fashion Dive
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    Crocs yanks guidance, citing trade uncertainty

    The company recently joined with other footwear brands to urge the Trump administration to exempt the category from tariffs.

    By Daphne Howland • May 9, 2025
  • A Coach retail store as seen from above, with people walking by on the street below.
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    Kevin Frayer via Getty Images
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    Tapestry reports record third quarter, raises guidance

    Coach revenue gains offset losses at Kate Spade, while Stuart Weitzman saw steep declines ahead of its sale to Caleres this summer.

    By Updated May 9, 2025
  • A yellow Nike storefront with a mural of runners on the outside.
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    Courtesy of Nike
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    Nike names new brand president as Hill shuffles leadership structure

    As part of a reorganization, Amy Montagne will now lead the Nike brand, while 26-year veteran Heidi O’Neill is retiring.

    By Cara Salpini • May 8, 2025
  • Some of QVC's Q50 members posed together in 2024.
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    Courtesy of QVC
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    Why QVC is targeting Gen X with a TikTok livestream shopping event

    The shopping network is marking year two of its “Age of Possibility” platform by celebrating women over age 50 with a slate of special programming.

    By Jessica Deyo • May 7, 2025
  • A person in a large white hat and long, flowing white flowing cape stands atop a blue staircase.
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    Dia Dipasupil via Getty Images
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    Deep Dive

    5 fashion industry trends from the 2025 Met Gala

    Guests were encouraged to wear clothes that reflected the theme of “Tailored for You” and responded with fanciful takes on menswear, suits and Black dandyism.

    By May 6, 2025
  • A woman in Puma running shoes sits on a bench.
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    Permission granted by Puma
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    Nike, Under Armour among shoe brands urging tariff exemptions as back-to-school looms

    About 80 companies signed a letter from the Footwear Distributors and Retailers of America to President Trump, warning that “inventory for U.S. consumers may soon run low.”

    By Daphne Howland • May 6, 2025
  • Model Ashley Graham wears all black in front of a white backdrop.
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    Courtesy of JCPenney
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    JCPenney to launch plus-size collection with model Ashley Graham

    The line will be available both in stores and online starting this fall.

    By May 6, 2025
  • Two Skechers sneakers are pictured on a store display advertising a sale.
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    Brandon Bell via Getty Images
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    Skechers to go private in $9.4B deal

    3G Capital is paying $63 per share in cash, which analysts say represents a bet that the footwear sector will be profitable in the long term despite tariffs.

    By Updated May 5, 2025
  • A phone displaying the Temu logo is seen in front of a computer screen.
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    Ben Montgomery via Getty Images
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    Temu walks back price increases

    The fast fashion giant said it would transition to a “local fulfillment model” to circumvent the U.S.’ 145% tariff on imports from China.

    By May 5, 2025
  • A Vans store in a mall. A shopper is inside.
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    The image by DOAI MOGHA0 Hoo is licensed under CC BY-SA 4.0
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    VF lays off about 400 employees

    The Vans owner said the cuts are part of the company’s ongoing turnaround strategy.

    By May 2, 2025
  • Sephora "Skin Obsessed" campaign imagery
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    Retrieved from YouTube on April 28, 2025
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    Sephora stakes its claim in skin care with multichannel campaign

    “Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video, paid social and streaming audio.

    By Jessica Deyo • May 2, 2025