Consumer Behavior
-
Another rough year for department stores
The segment is undergoing a quiet shakeup in 2024, with major players pursuing varying degrees of change to their operations.
By Daphne Howland • Oct. 8, 2024 -
Secondhand fashion offers better quality than new: report
More than half of consumers surveyed for the 2024 OfferUp Recommerce Report said they planned to buy more preowned apparel over the next 12 months.
By Lara Ewen • Sept. 30, 2024 -
Streetwear brands offer younger consumers a ‘gateway’ to luxury: report
Collaborations and store design will become more important touchpoints for Generation Z and millennials, according to JLL.
By Laurel Deppen • Sept. 20, 2024 -
Shein says customers choose their platform for unique items, variety
A majority of respondents to a company survey said they “should be able to buy clothes that make them feel good,” even without “a lot of money.”
By Laurel Deppen • Sept. 19, 2024 -
Luxury struggles persist: report
HSBC sliced its organic growth outlook for 2024 nearly in half, and said the market is seeing its “sixth worst year" in the past two decades.
By Lara Ewen • Sept. 11, 2024 -
Google Shopping launches virtual dress try-ons in the US
The generative AI-enabled feature is part of a larger effort to enhance the search engine’s ability to help shoppers buy apparel online.
By Lara Ewen • Sept. 6, 2024 -
Birkenstock program members spend 25% more than other consumers
The footwear company is looking to expand its brick-and-mortar footprint and grow its online membership to create lifelong customers.
By Kristen Doerer • Updated Sept. 5, 2024 -
A slowing women’s business is hurting Lululemon’s growth
While CEO Calvin McDonald said the Breezethrough leggings debacle had a “negligible impact” on its sales, the brand continues to suffer from other merchandise misses.
By Cara Salpini • Sept. 3, 2024 -
Consumer economic optimism reaches highest level in a year: report
Apparel was ranked the third most popular splurge category across generations and the top for Gen Z.
By Lara Ewen • Sept. 3, 2024 -
Asics tops sneaker resale growth chart
StockX reported that while demand for mainstream labels such as Nike dropped, Yeezy, Fear of God and other “challenger brands” have shifted the secondhand landscape.
By Lara Ewen • Aug. 26, 2024 -
Q&A
Universal Standard’s CEO talks inclusivity, legacy and brand-building
As Polina Veksler expands her business, she also wants to push the fashion industry to be more size inclusive.
By Lara Ewen • Aug. 21, 2024 -
Temu beats out Amazon for budget-conscious consumers: report
Survey data found that shoppers who purchased from both e-commerce giants think Temu is cheaper but Amazon is more convenient.
By Laurel Deppen • Aug. 14, 2024 -
Deep Dive
Back-to-school 2024: How brands can win younger consumers as uncertainty endures
The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.
By Jessica Deyo • Aug. 9, 2024 -
Asics is the fastest-growing sneaker brand on resale platform StockX: report
Retro styles helped Adidas’ sneaker sales on the platform double year over year, according to the trend report.
By Laurel Deppen • Aug. 6, 2024 -
Pacsun teams with Pinterest for ‘Better in Baggy’ fall campaign
Store windows nationwide currently feature QR codes inviting consumers to shop the retailer’s curated fall collection on Pinterest.
By Jessica Deyo • Aug. 5, 2024 -
Loewe was the world’s hottest brand in Q2: report
The LVMH-owned brand overtook Miu Miu to claim the top spot, while its collaboration with running brand On made Cloudtilt 2.0 sneakers the quarter’s hottest product.
By Lara Ewen • July 24, 2024 -
Luxury fashion consumers comfortable spending: report
A survey from Morning Consult found that the sector’s stylish elite are younger and more optimistic about their finances.
By Lara Ewen • July 23, 2024 -
Casual dress codes, informal etiquette may help recruiting and retention, survey indicates
Employers may want to be more lenient with attire, cellphones and communication, but such shifts also may confuse employees if expectations aren't clear.
By Carolyn Crist • July 15, 2024 -
Gen Z luxury consumers value experience over product: report
The survey results show a significant change in the way luxury is perceived, which may alter the landscape of how companies market their products in the future, according to Dotdash Meredith and Ipsos.
By Howard Ruben • July 2, 2024 -
Deep Dive
Calvin Klein’s Jeremy Allen White ads turned heads, but the biggest impact may be to the brand’s image
“The Bear” star’s images generated $74 million in media impact value amid a years-long effort by holding company PVH to make the line more desirable.
By Laurel Deppen • June 27, 2024 -
Consumers want ethical sourcing, labeling on manmade fibers: report
Nearly three quarters of survey respondents think materials such as viscose and lyocell should come from sustainable forests.
By Lara Ewen • June 26, 2024 -
US consumers don’t trust Temu, but still shop there: report
The survey, conducted by Omnisend, found that 17.5% of global respondents think Temu could surpass Amazon as the leading e-commerce platform.
By Laurel Deppen • June 13, 2024 -
Nearly 90% of consumers bought or sold used items in the last year: EBay
With sustainability at the forefront of their decision-making, the report finds that Gen Z and millennials are the top purchasers of circular fashion.
By Xanayra Marin-Lopez • June 12, 2024 -
Revive raises $3.5M seed investment
The company, which helps brands manage inventory damaged during the return process, plans to use the new funding to boost its platform.
By Howard Ruben • June 10, 2024 -
Deep Dive
Adaptive fashion’s inclusivity problem
Brands are trying to meet the needs of disabled consumers, but critics say the industry can do better.
By Lauren Schenkman • June 3, 2024