Consumer Behavior

  • Tess Holliday wears a black and white checked wrap dress and examines a red coat on a hanger
    Image attribution tooltip
    Courtesy of H&M

    H&M expands its sizing for men’s and women’s clothing, up to 4XL

    A new partnership with inclusivity consultant Tess Holliday highlights the fast fashion brand’s pledge to put more diverse offerings in store and online.

    By March 30, 2023
  • Cosmetics on a table.
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    iStock via Getty Images

    Prestige is ‘growth engine’ for beauty industry: report

    Shoppers aren’t cutting back on their beauty spending and are turning to prestige products for an emotional lift, according to Circana. 

    By Tatiana Walk-Morris • March 27, 2023
  • Mobile shopping.
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    Retrieved from Piqsels.

    Mobile leads e-commerce activity among fashion consumers, report finds

    Fashion and apparel shoppers spend more money on desktop, but browse more on mobile, says Syte’s annual State of eCommerce Discovery report.

    By March 22, 2023
  • A photo illustration of a purse with NFT coins and a recycle symbol.
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    Photo illustration: Shaun Lucas/Industry Dive; Getty Images 

    Deep Dive

    Fashion makeover: 5 ways to rethink the industry in 2023

    Analysts say brands have to look beyond NFTs and buzzy collaborations to bring greater agility to its supply chain, transparency to its sustainability efforts and practicality to its tech adoption. 

    By , Shaun Lucas • March 20, 2023
  • Multicultural group of young friends bonding outdoors
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    Diamond Dogs via Getty Images

    Fashion drops to second behind tech for most likely splurge in 2023, report finds

    Clothing and fashion ranked among the top planned spending splurges for 16- to 24-year-olds, according to 5W Public Relations and Censuswide.

    By March 13, 2023
  • A blue sign with the Polo horse-and-rider logo and the words "Polo Ralph Lauren" hangs from a clapboard building.
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    Daphne Howland/Fashion Dive

    Luxury demand strong amid consumer weakness

    A few brands are out of favor, while others are making a comeback, as consumers across income levels continue to shop for upscale goods.

    By Daphne Howland • Feb. 22, 2023
  • Athletic shoes on a wall in a store.
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    Tim Boyle via Getty Images

    2023 will be a ‘reset year’ for the footwear industry: NPD

    Sales might finally stabilize in the sector, and casual shoes will continue to grow as shoppers prioritize necessities.

    By Tatiana Walk-Morris • Feb. 21, 2023
  • Someone stands to left of a store window with a white neon sign that reads "The Levi's Tailor Shop San Francisco."
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    Daphne Howland/Fashion Dive

    Levi’s CEO: ‘The skinny jean is not going anywhere’

    Baggy styles are on-trend and selling, but the closet staple is hanging around. Meanwhile, the company sees inventory returning to normal by mid-year.

    By Daphne Howland • Jan. 26, 2023