• metaverse fashion week
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    Natalie Schwartz/Fashion Dive

    Here’s what traditional and digital brands did for Metaverse Fashion Week

    Despite glitchy graphics and slow response times, brands unveiled their fashion shows and immersive experiences as planned.

    By March 31, 2023
  • Six models wear AI-generated denim designs
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    G-Star Raw creates AI-designed denim

    A 12-piece collection was created using the Midjourney app, and one style has been manufactured for display purposes.

    By March 29, 2023
  • The label on Levi's jeans
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    Sean Gallup via Getty Images

    Levi’s to test AI models to expand the brand’s online diversity

    The company says the hyper-realistic models will create a more “inclusive customer experience,” but it stressed they won’t replace human models.

    By March 24, 2023
  • Mobile shopping.
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    Retrieved from Piqsels.

    Mobile leads e-commerce activity among fashion consumers, report finds

    Fashion and apparel shoppers spend more money on desktop, but browse more on mobile, says Syte’s annual State of eCommerce Discovery report.

    By March 22, 2023
  • DejaWooo search engine
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    Courtesy of DejaWooo

    Resale fashion search engine launches

    Chinese tech company DejaWooo received its first seed investment in 2021 and last week announced the launch of its platform.

    By Xanayra Marin-Lopez • March 21, 2023
  • Images of Clinique's virtual world.
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    Courtesy of Clinique

    Clinique launches virtual lab

    The Clinique Lab builds on the brand’s concept space at Macy’s in Herald Square, but with a virtual storefront. 

    By Tatiana Walk-Morris • March 21, 2023
  • A photo illustration of a purse with NFT coins and a recycle symbol.
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    Photo illustration: Shaun Lucas/Industry Dive; Getty Images 

    Deep Dive

    Fashion makeover: 5 ways to rethink the industry in 2023

    Analysts say brands have to look beyond NFTs and buzzy collaborations to bring greater agility to its supply chain, transparency to its sustainability efforts and practicality to its tech adoption. 

    By , Shaun Lucas • March 20, 2023
  • Multicultural group of young friends bonding outdoors
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    Diamond Dogs via Getty Images

    Fashion drops to second behind tech for most likely splurge in 2023, report finds

    Clothing and fashion ranked among the top planned spending splurges for 16- to 24-year-olds, according to 5W Public Relations and Censuswide.

    By March 13, 2023
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline

    Maybelline enlists its first-ever digital avatar for mascara launch

    The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations.

    By Jessica Deyo • Feb. 28, 2023
  • Deep Dive

    ‘MetaBirkin’ NFT creator to appeal Hermès trademark verdict

    A jury ruled against Mason Rothschild and his drawings of fur-covered luxury bags. His attorneys say the new technology doesn’t cancel the First Amendment’s protection of artwork.

    By Daphne Howland • Feb. 10, 2023