Technology

  • A model is seen from the waist down, wearing a silky skirt and holding a large bag.
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    Courtesy of Vestiaire Collective
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    Vestiaire launches value-oriented resale buying guide

    The company cited increased luxury prices and dominance of fast fashion as the impetus for the report, which identified top performing brands and trends.

    By • April 16, 2025
  • The exterior of the Mytheresa headquarters.
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    Courtesy of Mytheresa
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    Mytheresa, Richemont deal for YNAP gets regulatory approval

    Once the transaction is closed, Mytheresa will operate under a new name.

    By • April 14, 2025
  • Three phones show people in dresses Explore the Trendline➔
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    Courtesy of Google
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    Trendline

    Technology trends shaping fashion

    Technology is continuing to provide new ways to address challenges in circularity, supply chain and apparel afterlife issues. 

    By Fashion Dive staff
  • A closeup of a smart phone displaying the Shein and Temu apps.
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    Justin Sullivan via Getty Images
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    30% of consumers to stop buying from Shein and Temu if prices rise: report

    A survey from Omnisend shows that customers were cutting back their shopping on the platforms even before Trump’s China tariff threats.

    By • April 11, 2025
  • Two women stand back-to-back, smiling, amid swatches of hanging fabric.
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    Retrieved from Refiberd on April 10, 2025
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    EBay awards funding to recycling tech firm

    Refiberd, which uses artificial intelligence to sort fabric, was named Circular Fashion Innovator of the Year and given $300,000 to scale its business.

    By • April 10, 2025
  • Three cellphone screens display different pages of the Lyst shopping app.
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    Courtesy of Lyst
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    Lyst sells for $154M

    Japan-based Zozo will buy the company as part of its strategy to expand globally.

    By • April 10, 2025
  • An Under Armour storefront inside a mall.
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    "Under Armour at MixC Zhengzhou" by Windmemories is licensed under CC BY-SA 4.0
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    Under Armour, Unless partner on plant-based sportswear collection

    The regenerative sportswear collection is “designed to decompose rather than pollute,” according to Under Armour Brand President Eric Liedtke.

    By Tatiana Walk-Morris • April 9, 2025
  • Material made from pulp from recycled textiles.
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    Courtesy of Courtesy of Yibin Grace Group/Hou Yiling
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    Recycled textile pulp facility opens in China

    Yibin Grace expects to produce 1,500 tonnes of the material each year, which it says can be used to make man-made cellulosic fiber products.

    By • April 9, 2025
  • The Federal Trade Commission emblem on the Constitution Center in Washington, D.C.
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    Laurel Deppen/Fashion Dive
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    FTC considers petition for digital labels on apparel

    The American Apparel and Footwear Association is petitioning for online garment care instructions, with the support of brands including Ralph Lauren and Patagonia.

    By • Updated March 31, 2025
  • A laboratory in which a person in gloves and a lab coat is seen examining liquid in test tubes.
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    Courtesy of Lululemon
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    Lululemon partners with sustainable materials firm to expand bio-based nylon

    The deal with ZymoChem is meant to scale production and commercialize its technology.

    By • Updated March 26, 2025
  • A person shops for clothing on a tablet.
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    Bevan Goldswain via Getty Images
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    Resale’s popularity in the US could offer hedge against tariffs

    Following the release of ThredUp’s latest annual report, the company’s chief strategy officer says preowned clothing sales are “effectively domesticating the supply chain.”

    By • March 20, 2025
  • A Coach storefront in a mall.
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    The image by Phillip Pessar is licensed under CC BY 2.0
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    Coach owner sues Shein over alleged sale of dupes

    Tapestry says the fast fashion giant’s claims that products were “100% authentic” created the false impression of an affiliation with the handbag brand.

    By • Updated March 20, 2025
  • Estee Lauder Adobe Firefly integration
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    Courtesy of Adobe
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    Estée Lauder continues generative AI push with Adobe integration

    The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and accelerate campaign execution.

    By Chris Kelly • March 17, 2025
  • A close up of a person's hands working on a piece of leather.
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    Courtesy of MycoWorks
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    Biomaterials firm launches DTC mycelium leather

    MycoWorks is selling its Reishi material in sample kits and by the sheet.

    By • Feb. 27, 2025
  • A Fabletics storefront
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    Courtesy of Fabletics
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    Fabletics targets demand planning, inventory management

    The apparel company will build a forecasting model using Blue Yonder’s supply chain planning solutions.

    By Kelly Stroh • Feb. 26, 2025
  • Against a blue background, a hand in a rubber glove holds onto the edge of a red transparent sheet of Lunaform material as it floats away.
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    Courtesy of Gozen
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    Biomaterials firm Gozen increases production with new factory, product range

    The company’s Lunaform nanocellulose leather alternative was used by Balenciaga and will now be produced at scale.

    By • Feb. 25, 2025
  • A person holds a credit card and sits with a laptop on her lap. The screen is open to show a shopping website.
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    FG Trade via Getty Images
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    Generational differences govern online fashion shopping behavior: report

    Older customers prioritized discounts and younger shoppers said they were especially motivated by products that offered high quality, according to a new report from Wunderkind.

    By Howard Ruben • Feb. 24, 2025
  • IWD Planogram software
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    Permission granted by IWD Retail Software
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    Sponsored by IWD Retail Software

    How Dermalogica plans for elevated in-store experiences: Q&A

    Dermalogica cut the percent of the time they spent doing plannograms from 80% to 25% with IWD. Learn how to achieve retail excellence and boost efficiency today!

    By Caroline Desmasures • Feb. 24, 2025
  • A Shein popup storefront. Two people stand in front of the doors wearing Shein T-shirts.
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    The image by Raysonho @ Open Grid Scheduler / Scalable Grid Engine is licensed under CC BY-SA 4.0
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    Shein must detail its recommendation system to EU Commission

    The fast fashion giant also needs to provide information on how it protects user data and mitigates risks relating to consumer protection.

    By • Feb. 12, 2025
  • A Shein storefront in a mall. The windows read Shein and there are mannequins.
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    The image by DMCGN is licensed under CC BY 4.0
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    Shein develops polyester recycling process

    The fast fashion company intends to transition to using 31% recycled polyester in its clothing by 2030.

    By Howard Ruben • Jan. 31, 2025
  • Models in colorful gowns walk the runway.
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    Arturo Holmes via Getty Images
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    Fashion outlook 2025: What to expect in the year ahead

    As the industry shifts toward a more sustainable future, it’s also facing creative and C-suite changes, legal hurdles and challenges in the luxury sector.

    By • Jan. 31, 2025
  • A Nike storefront at night in London.
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    Jordan Peck/Getty Images for Nike via Getty Images
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    Deep Dive

    5 fashion lawsuits and legal trends to watch in 2025

    Though some high profile disputes were resolved last year, others are still pending with bigger implications for the industry at large.

    By • Jan. 30, 2025
  • A selection of products is shown on a flat background, including several neutral color jackets, a piece of jewelry shaped like a cherry, and a brown pair of Ugg boots.
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    Courtesy of Lyst Index
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    Miu Miu retains status as world’s hottest brand: report

    Coach, Saint Laurent and Ugg were also top picks in the newly released fourth quarter 2024 Lyst Index.

    By • Jan. 29, 2025
  • Nikki Rodriguez poses for American Eagle's Fall 2024 campaign.
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    Courtesy of American Eagle
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    How American Eagle’s CMO avoids AI’s ‘generic creative’ trap

    At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.  

    By Peter Adams • Jan. 21, 2025
  • A line of people outside Pacsun's SoHo flagship store.
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    Courtesy of Pacsun
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    Pacsun’s TikTok marketing won over Gen Z. What’s next amid ban anxiety?

    At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.

    By Peter Adams • Jan. 17, 2025
  • Kim Kardashian poses in a white dress in front of a red curtain backdrop.
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    Emma McIntyre/Getty Images for Academy Museum of Motion Pictures via Getty Images
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    Kim Kardashian was the top US fashion influencer in 2024

    More than half of consumers are likely to be swayed to purchase a product because of an influencer, Traackr said in a report.

    By • Jan. 15, 2025