Technology


  • E.l.f.'s Virtual Luxe Lounge created by Obsess.
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    Courtesy of E.l.f. Cosmetics
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    E.l.f. brings shopping to the speakeasy with Virtual Luxe Lounge

    The beauty brand’s 3D online experience allows members of its loyalty program to shop holiday product drops and access exclusive coupons.

    By Jessica Deyo • Dec. 6, 2024
  • Large packages of Recover's recycled material are packaged and placed on top of eachother.
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    Courtesy of Recover
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    Sustainable materials company to open new production center in Vietnam

    Recover’s latest facility, coming in 2025, will have the capacity to produce 10,000 metric tons of its recycled cotton and polyester material.

    By Dec. 4, 2024
  • Three phones show people in dresses Explore the Trendline
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    Courtesy of Google
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    Trendline

    Technology trends shaping fashion

    Technology is continuing to provide new ways to address challenges in circularity, supply chain and apparel afterlife issues. 

    By Fashion Dive staff
  • Three side by side images of a model holding a bag which is crocheted from T-shirt scraps
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    Screenshot: The Or Foundation

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    Upcycled clothing, accessories collection launches on Vestiaire Collective

    The project, supported by the Or Foundation, includes pieces made by 11 Ghanaian designers and sourced from Accra’s Kantamanto Market.

    By Dec. 3, 2024
  • An aerial view of a Shein building with its parking lot.
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    Courtesy of Shein
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    Shein facility receives certification for zero-waste, landfill management

    The accreditation helps with the fast fashion company’s strategy to show it is implementing new recycling initiatives.

    By Updated Nov. 26, 2024
  • Cranes in a port.
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    Luke Dray via Getty Images
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    AAFA calls on ILA and USMX to avoid strike, resume negotiations

    The trade organization also asked the Biden Administration to expand its efforts in protecting international shipping lanes in the Red Sea from attacks.

    By Nov. 22, 2024
  • A handbag made with Faircraft leather sits on a lighted platform.
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    Courtesy of Faircraft
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    Lab-grown leather firm Faircraft raises $16M

    The startup says it’s already working with major luxury brands and will use the investment to expand its science team and production capabilities.

    By Nov. 21, 2024
  • Wolverine World Wide's new global innovation hub in Boston, Massachusetts.
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    Courtesy of Wolverine Worldwide
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    Wolverine World Wide debuts global innovation hub in Boston

    The company is building out its corporate workspaces as a way to attract talent and encourage creativity as it goes through a strategic transformation.

    By Tatiana Walk-Morris • Nov. 20, 2024
  • A truck passes by the BP refinery
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    Scott Olson via Getty Images
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    Only 16% of global companies on track for 2050 net-zero goals: Accenture

    “The fact that so few of the G2000 companies are on track to reach net-zero emissions is alarming,” the director of shareholder advocacy at Trillium Asset Management said.

    By Lamar Johnson • Nov. 15, 2024
  • Shelves are stacked with graphic T-shirts by the Children's Place.
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    Arturo Holmes/Getty Images for The Children's Place, Inc. via Getty Images
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    The Children’s Place launches storefront on Shein

    The deal allows the retail company to distribute its products through the fast fashion giant’s platform and diversify its omnichannel strategy.

    By Nov. 1, 2024
  • A rack of clothes at a Goodwill store.
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    Stock via Getty Images
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    Goodwill, Reju partner on textile recycling project in North America

    The textile-to-textile regeneration company, which recently opened a production plant in Germany, is looking to build one in the U.S.

    By Updated Oct. 30, 2024
  • Large spools of Gen Phoenix's fiber material in its factory.
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    Courtesy of Gen Phoenix
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    Gen Phoenix creates 2 new executive roles

    The recycled leather company named a chief revenue officer and a chief strategy officer as it works to expand its market reach.

    By Oct. 23, 2024
  • A factory with rows of Bangladeshi garment workers behind their sewing machines working on fashion garments
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    Allison Joyce / Stringer via Getty Images
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    Deep Dive

    Why apparel companies embrace supplier scorecards

    The tool can help build more transparent sourcing relationships and better measure supply chain metrics.

    By Kelly Stroh • Oct. 18, 2024
  • Models walk the runway wearing used items during EBay's Pre-Loved Fashion Week.
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    Tristan Fewings/Getty Images for eBay UK via Getty Images
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    EBay expands fashion circularity fund with $1.2M investment

    Startups and small businesses can apply for financing to launch services like apparel rental and repair.

    By Oct. 17, 2024
  • Models walk down a salon-style runway wearing muted neutral colors and coats.
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    Courtesy of Altuzarra
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    Altuzarra and P180 to launch online rental

    The brand is partnering with a firm co-founded by former Wolverine CEO Brendan Hoffman to change the way consumers engage with luxury fashion.

    By Oct. 15, 2024
  • A model wearing a denim jumpsuit stands in front of a rack of clothing.
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    Courtesy of Guess
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    Guess launches recycling initiative with SuperCircle

    The program, called Guess Again, allows customers to mail in textiles of any brand.

    By Oct. 15, 2024
  • A close up of Modern Meadow's leather alternative material.
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    Retrieved from Modern Meadow on October 14, 2024
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    Sustainable materials firm Modern Meadow names new CEO

    David Williamson will take on the top spot after previously serving as president and COO.

    By Oct. 14, 2024
  • A person holds a sweater on a hanger in front of a rack of other clothes.
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    Retrieved from Vestiaire Collective on October 10, 2024
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    Vestiaire Collective launches AI search tools, names new CTO

    In addition to the new hire, the luxury resale platform added Jim Freeman to its board, who worked at Amazon.

    By Howard Ruben • Oct. 10, 2024
  • A person is holding a phone displaying the Temu app, where a red dress is sold.
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    Screenshot: Temu

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    Temu faces another class action lawsuit over text message marketing

    This is the second recent case claiming the fast fashion giant sent advertisements to people on the National Do Not Call Registry.

    By Oct. 8, 2024
  • A black shirt labeled Armani is counterfeit as evidenced by the misspelling of the brand name on the tag.
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    "A counterfeit Giorgio Armani t-shirt" by Max Ronnersjö is licensed under CC BY 3.0 / Edited by Nate Delesline/Fashion Dive
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    AAFA pushes again for Facebook, Instagram to join the notorious markets list

    One association member said Meta’s social platforms “pose the most significant threat” to its IP and brand integrity of any global platform.

    By Nate Delesline III • Oct. 7, 2024
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    IWD Retail Software/Ghanda Clothing

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    Sponsored by IWD Retail Software

    Innovating retail workflow: An interview with Zoey Glover, Retail Operations Manager at Ghanda Clothing

    Zoey Glover reveals how tech is revolutionizing retail operations at Ghanda Clothing. Read more!

    Oct. 7, 2024
  • Two people stand next to each other with crossed arms.
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    Courtesy of Reju/Business Wire
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    Polyester recycling firm Reju opens first facility

    The plant in Frankfurt, Germany will produce approximately 1,000 metric tons of material using technology developed in partnership with IBM, Under Armour and Technip Energies.

    By Oct. 3, 2024
  • A pair of Ray-Ban branded sunglasses featuring a small camera embedded in the frame is seen in closeup.
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    Justin Sullivan via Getty Images
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    EssilorLuxottica extends Meta partnership into long-term deal

    After releasing two iterations of Ray-Ban smart glasses, the luxury eyewear company has agreed to collaborate with the tech firm into the next decade.

    By Updated Sept. 17, 2024
  • A view of the outside of the New York State Capitol building on an overcast day.
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    Michael M. Santiago via Getty Images
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    New York State Fashion Innovation Center to launch new grants for textile innovation

    The program is targeting startups, small businesses, farmers and researchers working to boost the state’s farm-to-fashion ecosystem.

    By Sept. 16, 2024
  • A product shot of a Trashie takeback bag.
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    Courtesy of Trashie
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    Steve Madden offers e-commerce credit for recycling old apparel, footwear

    The brand has partnered with Trashie on a recycling and take-back program.

    By Sept. 11, 2024
  • Three phones show people in dresses
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    Courtesy of Google
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    Google Shopping launches virtual dress try-ons in the US

    The generative AI-enabled feature is part of a larger effort to enhance the search engine’s ability to help shoppers buy apparel online.

    By Sept. 6, 2024