Materials science and recycled cotton fiber company Recover has named Anders Sjoblom its next CEO, the company announced Thursday.
Sjoblom will step into the role on Jan. 1, 2024, after working with the H&M Group since 2008, most recently as the global managing director of H&M Lifestyle brands, according to the release. At H&M, Sjoblom was responsible for the global vision, strategy, products, brand and operations of the businesses under his oversight.
Sjoblom will succeed Alfredo Ferre, who has been the principal CEO since April 2020. Ferre is a “fourth-generation family steward” of Recover** and will transition into a newly created role of chief product and innovation officer. The company said this pivot will allow Ferre’s “full focus” to go to innovation and technical leadership at Recover.
Madrid-based Recover manufactures cotton fiber blends from textile waste, and has previously collaborated with Perry Ellis on an “eco denim collection,” as well as with Land’s End and Tillys. The company has been working with sustainable materials since 1947, according to its website, when it began to turn textile waste into yarn.
Sjoblom’s hire comes after Recover appointed Matthew Neville as the company’s first global chief commercial officer, which it said was a move to build “a customer-centric sales team and provide exceptional customer focus.”
“These leadership changes enable Recover to focus on ensuring operational and financial excellence while continuing to innovate and lead disruptive change for the apparel and textile industries,” Olof Persson, Recover chairman and former CEO of the Volvo Group, said in the release. “Anders has an outstanding track record of having successfully scaled global businesses while driving growth and brand awareness, while Alfredo will return to his roots as he focuses on strategic product vision and innovation.”
Recover’s institutional investors include Story3, Goldman Sachs, Fortress Investment Group and Eldridge Industries. It opened a recycling cotton fiber facility in Bangladesh in 2022, and has facilities in Spain and Pakistan.Recover also plans to open a facility in Vietnam, the company said.