Dive Brief:
- ThredUp is launching a curated vintage and vintage-inspired pop-up in partnership with Beyond Retro, according to a Thursday press release.
- The online shop will offer more than 17,000 pieces, per the release. Prices for the womenswear-only collection will range from about $10 to about $200, with an average price of approximately $30, according to a ThredUp spokesperson.
- The news comes during the same week that ThredUp announced it would be removing resale fees for brands and retailers from its resale-as-a-service offering, as well as introducing additional marketing and aftermarket support, and expanded menswear resale.
Dive Insight:
The U.S. online resale market is expected to nearly double by 2029, reaching $40 billion and growing an average of 13% annually, according to ThredUp’s 2025 Resale Report.
Consumers may be particularly drawn to resale’s price point as tariff threats loom, per the report. It noted that 62% of consumers said they are concerned that new government policies around tariffs and trade could increase apparel prices.
Vintage, in particular, is seeing a boom as brands including Gap and H&M dig into their archives to offer consumers older fashion pieces. Online resale platform Vestiaire also relaunched its vintage category last year.
“This isn’t just about reviving the past, it’s about carrying its story forward, making secondhand an intentional, rewarding choice,” Thredup said in the release.
Clothing will be sourced from the 1970s through the early aughts, the spokesperson said in an email, adding that there will be a full range of sizes available “but primarily S,M,L given fashion sizing in those decades.”
The company added that it will be using AI-powered tools, including image search and its proprietary Style Chat, to help customers discover pieces in the collection.
ThredUp posted first-quarter earnings of $71.3 million, up 10% year over year. The platform also reported 1.37 million active buyers, representing 6% year-over-year growth. New buyer growth for the quarter was 95% year over year, representing a record quarter for the company’s new buyer acquisitions. ThredUp also raised its outlook, and now forecasts revenue in the range of $281 million to $291 million for 2025.
