PVH Corp. has named Lea Rytz Goldman global brand president of Tommy Hilfiger, the company announced Wednesday.
Rytz Goldman succeeds Avery Baker, who left the company after more than 20 years in July. Baker was most recently the president and chief brand officer of Tommy Hilfiger.
Rytz Goldman is expected to join the company in spring 2024 and will report to PVH CEO Stefan Larsson. She is currently the managing director of H&M Group’s contemporary fashion brand COS, where she has been responsible for leading the global growth of the brand, which operates in more than 40 markets around the world, per the release.
Prior to COS, Rytz Goldman worked with H&M’s Arket division, where she led its repositioning and brand growth.
PVH said Rytz Goldman’s hire is “an important step in the company’s execution” of its PVH+ Plan. The plan, which was announced in 2022, is meant to boost brand loyalty and desirability to Tommy Hilfiger and Calvin Klein and lead the company to a total revenue of $12.5 billion in 2025, among other financial targets.
“Lea is a unique brand and business builder with an outstanding track record of growing brands and driving sustained, brand-accretive growth globally,” Larsson said in the release. “TOMMY HILFIGER is one of the most iconic and beloved brands in the world and under Lea’s leadership, vision and drive, we will be well positioned to supercharge the global growth of the TOMMY HILFIGER brand, which is a key part of the PVH+ Plan, our multi-year growth plan.”
Since Baker’s departure, Martijn Hagman has overseen Tommy Hilfiger as CEO of Tommy Hilfiger Global and PVH Europe. Hagman will continue to lead PVH Europe and oversee Tommy Hilfiger until Rytz Goldman joins the company, per the release.
In PVH’s most recent earnings, reported in August, Tommy Hilfiger North America saw revenue increase 4%, a difference from Calvin Klein’s performance in the region, where it dropped 9%. The company credited both brands for its overall revenue for the quarter of $2.2 billion.