Asics was the top selling sneaker brand on resale platform StockX during the first half of 2025, with 71% year over year growth, according to the resale platform’s Midyear Trend Report.
It’s the second year in a row that Asics has taken the top spot in the report. StockX attributed the brand’s uptick in growth to the popularity of the Gel-NYC model, which was the platform’s top-selling silhouette in the first half of 2025. The Gel-1130 was also a growth driver, StockX said, adding that the GT-2160 silhouette helped as well, following collaborations with JJJJound, Kiko Kostadinov and Kith.
The report, which is based on StockX global sales data, said that sneakers from designer Mihara Yasuhiro were the second most popular shoe brand, with trades for the brand up 63% year over year.
Salomon returned to third place with 53% year-over-year growth after falling off the list in 2024. The brand was also in the number three spot in 2023. Its popular XT-6 silhouette helped drive growth. New colorways and collabs for the XT-Whisper silhouette also drove momentum, which “is promising for Salomon, as so much of the brand's growth has historically relied on the XT-6,” StockX said.
The top-selling collectibles brand was Pop Mart, thanks to its viral Labubu character, which set records for the category and has held its No. 1 spot since October 2024.
“The beginning of the Labubu craze coincided with the rise of bag charms, but it's also tied to a growing emphasis on blind box products,” StockX said in the release. “The blind box model, which offers an element of surprise and discovery for buyers, is a tool that could be implemented in other categories as brands seek to refresh their drop models.”
Labubu products saw more than twice as many sales in June compared to January, StockX said, and Labubu parent company Pop Mart set another new sales record in July. The trading platform also reported 2.4 million searches for “Labubu” in the first six months of the year, per the release, which made “Labubu” one of the top 10 most popular search terms during that time.
“This year’s report underscores how both old and new brands are winning over consumers and finding success on our platform," StockX CEO Greg Schwartz said in the release. “From the Labubu phenomenon to up-and-comers like Bravest Studios, there’s great energy in the secondary market right now.”
Nike’s Total 90 3 SP soccer silhouette was the second most popular individual sneaker style, and Puma’s Speedcat Ballet silhouette ranked third.
In terms of nonsneakers, Timberland landed the top spot on the list, with trades for the brand up 123% year over year. Clarks took the number two spot, with trades up 58% for the half year period, due in part to recent collaborations with Human Made, Supreme, Martine Rose and musician Liam Gallagher, of the band Oasis.
Bravest Studios made its first appearance on StockX's shoe brand list in the fifth spot, with trades up 32% year-over-year.
Cactus Plant Flea Market was the top clothing brand, with trades up 328% year over year, thanks to an “ongoing obsession with jerseys.” That trend also helped team branded apparel brand Mitchell & Ness grow 40% year over year, though the company didn’t make the top five list.
Fear of God was the second most popular apparel brand, with trades up 163% for the period, and apparel from musician Juice Wrld’s brand was in the third spot, with trades up 144%.
“Also worth mentioning is the FC Barcelona x Travis Scott jersey that was released earlier this year to much fanfare,” StockX said. “It boasts an average resale price of $910, the highest of any jersey on StockX.”
