Dive Brief:
- Brunello Cucinelli reported preliminary revenue of 684 million euros, or about $799 million, for the first half of fiscal 2025, representing a 10% year-over-year increase, according to a news release Thursday.
- The results included increases in both the retail and wholesale channels, by 10.3% and 10.1%, respectively.
- The company said the H1 figures, coupled with early sales results from the fall-winter 2025 collection, affirmed its projection of seeing a turnover increase of about 10% for the full year.
Dive Insight:
Brunello Cucinelli has consistently bucked the wider luxury slowdown narrative, also reporting double-digit revenue increases in its Q1 earnings report.
Like Hermès, Brunello Cucinelli benefits from having a loyal affluent customer base that’s less impacted by the economy shifting, per analysts.
In the first half of 2025, Brunello Cucinelli saw increases in each region, with sales growing in the Americas by nearly 9%, in Europe by 10% and in Asia by 12.5% year over year. The company pointed to China specifically as an area for growth, and saw revenue there rise by double digits for the period.
The company added that results in the Middle East were also positive, and said it expects to start operations in Abu Dhabi as early as Q3.
Brunello Cucinelli, the executive chairman and creative director of the company, said it ended the first half of the year with excellent results.
“Perhaps we are now reaping the rewards of our philosophy of working and living in harmony with Creation, always believing in great craftsmanship, quality and exclusivity,” he said in the release.
The company is in the midst of a three-year investment plan for “Made in Italy artisan production,” which began last year. In its 2024 full year report, the company projected it would create a network of four factories across Italy, in Solomeo, Carrara, Penne and Gubbio, by the end of 2026.
On Thursday, the company said the plan will be finished in November and will allow it to work “with peace of mind” until 2035, according to the release.
