VF Corp. has laid off about 400 employees globally, a company spokesperson confirmed to Fashion Dive.
The cuts, made over the past few months, impacted employees across the company’s brand portfolio and regions. They are part of the Vans owner's turnaround plan, per the spokesperson.
“VF has been working to reorganize select commercial functions globally,” the spokesperson said in an email.
This new round of layoffs is in addition to previously announced job cuts in January and job cuts at a VF subsidiary in November.
“While these decisions are never easy, we are confident this work will result in a stronger foundation that supports the company’s growth and value creation objectives,” the spokesperson added. “We’re committed to handling these changes with dignity and respect for all involved and want to thank those impacted through this process for their valued contributions to VF.”
VF announced its turnaround plan, dubbed Project Reinvent, in October 2023. The plan was meant to help the conglomerate enhance brand building and sales strategies in North America. It also called for boosting revenue results at its Vans brand.
Part of the plan also involved naming several new executives, including a new president for Vans and a new VF COO.
VF, which also owns The North Face, Dickies and Timberland, returned to revenue growth for the first time in more than two years, according to Q3 2025 results posted in January. Revenue for the quarter was $2.8 billion, a 2% year-over-year increase.
The company is set to report its next quarterly earnings results on May 21.
