Dive Brief:
- Adidas’ Campus 00s and Samba silhouettes were the top most faked sneakers received by resale platform StockX within the last year, according to its annual verification report.
- The platform rejected more than 370,000 products — valued at almost $74 million — that didn’t meet its verification standards in 2024. Of these, about 250,000 were sneakers, with more than 30,000 pairs flagged as suspected counterfeits.
- StockX said the findings highlight growing consumer interest in affordable, general release sneakers — and how widespread counterfeiting has become. In previous years, the company said the most counterfeited products were exclusive and rare releases including the Jordan 1 Retro High Off-White Chicago and the Jordan 1 Retro High OG SP Fragment x Travis Scott.
Dive Insight:
StockX has made its verification process a key point in its marketing.
In 2024, the company began using a machine learning model to assign a counterfeit risk score to its verification center, per the release. That process allowed StockX to detect high risk products based on a seller’s behavior, including if the seller has had a product marked as fake before. The resale platform also implemented CT scanning technology to take X-ray images of products and developed relationships with federal and local agencies to combat counterfeit and fraud, per the report.
However, StockX is still involved in legal proceedings with Nike over the alleged sale of counterfeited goods. The yearslong fight is set to head to trial this year.
StockX CEO Greg Schwartz, who stepped into the role in January, said the verification report underscores the company’s commitment to setting a higher standard for accountability in resale.
“But as excited as we are to share the wins, we also recognize the work ahead,” Schwartz said in the release. “This report isn’t just a reflection of where we’ve been — it’s a roadmap for how we’ll continue to lead with trust at the center of everything we do.”
In addition to rejecting suspected fakes, the platform also rejects items that include defects or damaged boxes, or items from sellers who have sent the wrong product or size, per the report.
The verification report found that in addition to the Adidas silhouettes, other top faked sneakers include the New Balance 2002R and the Maison Mihara Yasuhiro Hank.
Additional shoe styles that were rejected from the platform included Ugg classic styles such as mini boots and slippers, and the Lightning McQueen Crocs Classic Clog, which is StockX’s top selling Crocs product. Yeezy was the most faked brand name in the slides category. In accessories, Supreme holds multiple top spots of suspected counterfeits, but the top faked product was Prada Symbole sunglasses.
In addition to shoes and accessories, StockX also sells apparel and collectibles. The platform’s top selling apparel brand, Fear of God, was highly susceptible to fakes, per the release. The top two most faked collectible items were Pop Mart’s Labubu plush toys and bag charms, which have also had their own fashion moment.
