Dive Brief:
- Jonathan Anderson has been appointed creative director of women’s, men’s and haute couture at LVMH-owned Dior, according to a Monday press release.
- Anderson succeeds Maria Grazia Chiuri, who exited her role as creative director for Christian Dior Haute Couture and Dior Women last week following her final couture show in Rome. Anderson, formerly creative director of LVMH-owned Loewe, was appointed artistic director of Dior Men in May.
- This is the first time all three Dior collections will be under a single creative vision since the house’s founder, Christian Dior, helmed the combined roles, per the release.
Dive Insight:
Anderson’s combined role at Dior signals a major vote of confidence regarding his ability to recreate the success he brought to Loewe. The brand sponsored last year’s Met Gala and ranked consistently high on the Lyst Index, during Anderson’s tenure, and he was named one of Time Magazine’s most influential people in 2024.
“Jonathan Anderson is one of the greatest creative talents of his generation,” Bernard Arnault, chairman and CEO of LVMH, said in the release. “His incomparable artistic signature will be a crucial asset in writing the next chapter of the history of the House of Dior.”
Anderson will present his first collection, for Dior Men, in Paris on June 27.
In the release, Anderson thanked Christian Dior Couture’s chairman and CEO of Delphine Arnault, as well as LVMH Chairman and CEO Bernard Arnault, “for their trust and loyalty over the years,” and said it was an honor to join the company in the combined role.
“I have always been inspired by the rich history of this House, its depth, and empathy,” Anderson said. “I look forward to working alongside its legendary Ateliers to craft the next chapter of this incredible story.”
Prior to joining Loewe, Anderson was focused on his namesake JW Anderson label, founded in 2008. LVMH acquired a minority stake in 2013 — the same year Anderson became Loewe’s creative director.
“I have followed [Anderson’s] career with great interest since he joined the LVMH group over ten years ago,” Delphine Arnault said in the release. “I am convinced that he will bring a creative and modern vision to our House, inspired by the fabulous story of Monsieur Dior and the codes he created.”
So far this year, the fashion industry has seen more than a dozen creative director changes, including last month’s appointment of Pierpaolo Piccioli at Balenciaga. This is the fourth creative director appointment within the past year at LVMH.
In March, the company appointed former Proenza Schouler duo Jack McCollough and Lazaro Hernandez as joint creative directors at Loewe following Anderson’s departure. Last year, Michael Rider took over Celine from Hedi Slimane in October, and Sarah Burton nabbed the top artistic spot at Givenchy in September, following the January exit of Matthew M. Williams.
LVMH revenue has lagged against a backdrop of tariff uncertainty and a widespread luxury slowdown.
First quarter revenue, reported in April, was down 2% to 20.3 billion euros, or about $23 billion at the time. Fashion and leather goods, the company’s largest division, fell 4% to 10.1 billion euros. The company doesn’t break down revenue by brand, but when LVMH took full control of Christian Dior in 2017, the deal was valued at $13 billion.
