Brands

  • Skechers shoes on a display in a store.
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    Brandon Bell via Getty Images
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    Skechers denies patent infringement in lawsuit over slip-ins

    Kizik Designs claimed it invented the hands-free shoe category that Skechers has made a key part of its business.

    By • July 28, 2025
  • A person with long, straight, dark hair stands smiling at the camera in a close-up.
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    Jamie McCarthy via Getty Images
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    Rebecca Minkoff shifts to a licensing model

    The Sunrise Brands-owned label signed partnerships for handbags, loungewear, footwear and jewelry, but will retain control of its digital presence and retail network.

    By • July 28, 2025
  • A group of models wearing clothes by designer Willy Chavarria pose on steps, flanked by potted palm trees. Explore the Trendline➔
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    Thierry Chesnot via Getty Images
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    Trendline

    Top 5 stories from Fashion Dive

    Fashion faced its share of shakeups in the first half of 2025, but few industries are more adept at reinvention or more suited to change.

    By Fashion Dive staff
  • The exterior of Hoka's New York City flagship store
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    Courtesy of Elias Parise/Hoka
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    Hoka brick-and-mortar stores ‘the primary venue for full-price sales’

    With the brand’s customers tending to look for price breaks online, Deckers is looking to expand retail partnerships as well as its own stores.

    By Daphne Howland • July 28, 2025
  • Male models walk down a fashion runway.
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    Kristy Sparow via Getty Images
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    LVMH profits tumble 22% as luxury headwinds persist

    Fashion and leather goods revenue declined 8% for the first half of the year, although new creative directors at Dior and Loewe could change that trajectory.

    By • July 25, 2025
  • A container ship with the word "Evergreen" written on the side sails through water.
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    Tomohiro Ohsumi via Getty Images
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    Opinion

    High alert ahead of deadlines

    The current tariff lull is the calm before the storm, according to Alvarez & Marsal’s consumer and retail group.

    By Michael Prendergast, Joanna Rangarajan and Sanjay Srikanth • July 25, 2025
  • Eight people pose on a shoreline wearing clothing with Oak Bluffs logos.
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    Courtesy of Ralph Lauren Corporation
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    Polo Ralph Lauren for Oak Bluffs collection debuts

    The line celebrates the historically Black community on Martha’s Vineyard and was created as part of an ongoing partnership with Morehouse and Spelman Colleges.

    By • July 24, 2025
  • A customer browses Levi's jeans at a store in Chicago on Jan. 29, 2024.
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    Scott Olson via Getty Images
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    Levi’s boosts inventory to navigate tariff, shipping disruptions

    The apparel maker also expects ongoing transformation initiatives, including a consolidation of its distribution center network, to further insulate it from long-term impacts.

    By Philip Neuffer • July 24, 2025
  • A person in a pink windbreaker holds a golf club behind their head.
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    Courtesy of Fabletics
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    Fabletics launches collab with Malbon Golf co-founders

    The 27-piece capsule marks the first time Stephen and Erica Malbon have co-designed a new collection distinct from their namesake brand.

    By • July 23, 2025
  • Sydney Sweeney for American Eagle's fall 2025 campaign, "Sydney Sweeney Has Great Jeans."
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    Courtesy of American Eagle
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    Why American Eagle tapped Sydney Sweeney for its priciest campaign yet

    CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated approach to its styles.

    By Jessica Hammers • July 23, 2025
  • A white T-shirt features a Zac Brown Band logo in the shape of a whale.
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    Retrieved from Vineyard Vines on July 22, 2025
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    Vineyard Vines launches capsule with Zac Brown Band

    The limited-edition collection of trucker caps, T-shirts and polos features logos from both brands.

    By • July 22, 2025
  • An exterior corner of a Macy's store.
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    Daphne Howland/Fashion Dive
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    Apparel, department stores struggling the most under US trade policy, analysis shows

    A pause in some tariffs lessens the profitability hit, but costs are higher and “the consumer environment remains difficult,” Moody’s Ratings said.

    By Daphne Howland • July 22, 2025
  • Runway models, including actor Richard E. Grant, walk on a runway wearing clothing from Burberry.
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    John Phillips via Getty Images
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    Burberry stems its losses amid cost cuts

    First quarter retail revenue was down 6%, but the decline marked a significant improvement over the same period last year.

    By • July 21, 2025
  • A large downtown department store.
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    "Saks Fifth Avenue Chicago" by kzoocowboy is licensed under CC BY 2.0
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    Saks Global struggles continue as Q1 sales, profit decline

    The company beat its own expectations and says it’s making progress, though analysts warn it’s losing customers to Bloomingdale’s and Nordstrom.

    By Daphne Howland • July 21, 2025
  • Close up of clothing hang tag. Recycled cotton product details.
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    Stock via Getty Images
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    Circularity in fashion is ‘mainstream’ but progress slowing: report

    The 2025 Circular Fashion Index from Kearney found that a lack of a clear business case for circularity is holding up efforts.

    By • July 21, 2025
  • A variety of sunglasses are displayed against a lighted background.
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    fadfebrian via Getty Images
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    6 recent licensing deals that are reshaping the fashion industry

    In the second quarter of 2025, brands looked to expand their global reach and deepen their connection with existing customers.

    By • July 18, 2025
  • Pacsun's "Denim Days" campaign imagery
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    Courtesy of Pacsun
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    Pacsun spotlights mall culture for denim campaign targeting Gen Z

    “Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super Brand Day event.

    By Jessica Hammers • July 17, 2025
  • A closeup of the Cartier logo on a building.
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    Andrew H. Walker via Getty Images
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    Jewelry again leads Richemont to revenue growth while apparel falters

    The Cartier owner is among the first to report earnings this season, but it’s likely to continue to outperform its peers, according to analysts.

    By • July 17, 2025
  • Tall trees in front of a bike, boat and ski store.
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    Daphne Howland/Fashion Dive
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    L.L. Bean in search of a new CEO

    Stephen Smith, the retailer’s first chief executive from outside the company or founding family, will leave next spring after a decade in the post.

    By Daphne Howland • July 16, 2025
  • Sean Wotherspoon against a blank backdrop holding up two pieces from the new GapVintage collection.
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    Courtesy of Gap
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    Gap releases curated vintage collection

    The 148-piece capsule is the third since the brand launched GapVintage with Sean Wotherspoon earlier this year.

    By • July 16, 2025
  • Meryll Rogge in a professional headshot.
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    Courtesy of Gretar Gunnlaugsson/OTB
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    Marni appoints new creative director

    Meryll Rogge will succeed Francesco Risso, who left the OTB-owned house last month.

    By • July 15, 2025
  • A person stretches across barstools at a diner.
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    Courtesy of Levi Strauss & Co.
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    Levi’s ups guidance despite tariff impact

    The brand is leaning on partnerships with Beyoncé, Shaboozey and Nike as it works to boost its direct-to-consumer channel worldwide.

    By Daphne Howland • July 15, 2025
  • A group of people in a Gen Phoenix factory stand by a pile of material. A person holds the material.
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    Courtesy of Gen Phoenix
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    Tapestry increases stake in recycled leather maker

    The Coach owner signed a supply agreement and is participating in Gen Phoenix’s $15 million funding round.

    By • July 15, 2025
  • A laptop displaying the Shein website and a phone displaying the Shein logo.
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    Ben Montgomery via Getty Images
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    Shein faces class action lawsuit over marketing texts

    The fast fashion giant is accused of repeatedly texting those on the national Do-Not-Call registry.

    By • July 14, 2025
  • On a sidewalk, multiple handbags are displayed with handles wrapped in paper.
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    Spencer Platt via Getty Images
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    Counterfeit market continues to grow in US

    The number of products tested for authenticity grew “by the millions” last year, according to luxury authentication platform Entrupy.

    By Howard Ruben • July 14, 2025
  • An interior view of a Brunello Cucinelli boutique.
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    Claudio Lavenia/Getty Images for Brunello Cucinelli via Getty Images
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    Brunello Cucinelli continues upward trend in tough economy

    The Italy-based fashion house reaffirmed its projection of double-digit growth for the fiscal year amid mixed results for the overall luxury sector.

    By • July 11, 2025