Brands


  • A lululemon logo displayed through a window as people walk by.
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    Michael M. Santiago via Getty Images
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    Lululemon expands partnership for recycled nylon, polyester

    The athleticwear giant said the agreement with Samsara Eco will help reach its goal of sourcing more “preferred materials” by 2030.

    By June 13, 2025
  • A large sign in light pink block capital letters says "Pink," just above a smaller sign in darker pink that says "Victoria's Secret."
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    Daphne Howland/Fashion Dive
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    Victoria’s Secret expects $10M hit to Q2 operating income from cybersecurity breach

    Newly arrived marketing chief Elizabeth Preis has been tasked with customer acquisition as the lingerie giant continues to lose market share.

    By Daphne Howland • June 13, 2025
  • A model wears a baseball hat, button down shirt and pants on a runway.
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    JP Yim via Getty Images
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    PVH inks new outerwear licensing deal

    Herman Kay-Mystic will handle North America wholesale for the Calvin Klein and Tommy Hilfiger products in the category.

    By June 12, 2025
  • A colorful, floral pink room display features tote bags and games.
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    Erika Goldring via Getty Images
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    Vera Bradley CEO, CFO depart

    The company, which posted a 24% net revenue decline in the first quarter, suspended guidance and announced the creation of a strategy and transformation committee.

    By June 12, 2025
  • A general view of the exterior of the branch of retailer Marks and Spencer at Westfield White City on October 20, 2020 in London, England. Marks & Spencer said customer data was accessed in an April 2025 cyberattack.
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    Leon Neal via Getty Images
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    Marks & Spencer restores some online-order operations following cyberattack

    The department store chain was one of the first targets in an international spree of attacks that disrupted retailers.

    By David Jones • June 11, 2025
  • A person holds a Louis Vuitton handbag in a close-up view.
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    Courtesy of Rebag
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    Rebag joins forces with Luxury Stores at Amazon

    The accessories reseller will offer preowned pieces from brands such as Hermès, Rolex and Cartier, while the e-commerce giant will provide free shipping.

    By Updated 13 hours ago
  • A closeup of a used Adidas sneaker on a wood floor.
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    Stock via Getty Images
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    Adidas Campus 00s, Samba among most faked at resale: report

    StockX found that counterfeiting has spread from rare items to general release sneakers.

    By June 11, 2025
  • A sweatshirt featuring the logo of the NY Giants hangs from a column at an outdoor subway stop in New York.
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    Courtesy of Authentic Brands Group
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    Champion partners with NFL

    The new licensed apparel deal, which includes T-shirts and fleece for teams in select markets, will drop at Fanatics Fest alongside new NHL team offerings.

    By June 10, 2025
  • H&M's logo is pictured on a sign on a building.
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    Justin Sullivan/Getty Images via Getty Images
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    H&M, Eileen Fisher top fashion environmental scorecard as other brands’ sustainability progress staggers

    Climate group Stand.earth graded 42 fashion brands on a scale of “A+” to “F” based on progress they made to decarbonize their supply chains between 2021 and 2023.

    By Zoya Mirza • June 10, 2025
  • A curled measuring tape lies against a beige background.
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    niuniu via Getty Images
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    Deep Dive

    Not a trend: Why plus-size fashion is worth the investment

    Models on runways may be thin, but plus-size customers still represent an underserved majority.

    By Lauren Schenkman • June 9, 2025
  • A mall entrance to a clothing store named "Torrid."
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    Daphne Howland/Fashion Dive
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    Torrid to close as many as 180 stores, 30% of its fleet

    The plus-size apparel retailer already keeps about 60% of sales and customers from shuttered locations, and plans to invest in retention efforts. 

    By Daphne Howland • June 9, 2025
  • A closeup of a person's Dr. Martens oxfords. They are wearing black socks and wide legged striped pants.
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    Pablo Cuadra via Getty Images
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    Dr. Martens plans shift to ‘consumer-first’ mindset

    After revenue fell by double digits in the latest fiscal year, the footwear brand is instituting a new growth strategy.

    By June 9, 2025
  • The brand logo for DKNY is projected onto one of the supports for NY's Brooklyn Bridge at night.
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    Dimitrios Kambouris via Getty Images
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    G-III withdraws guidance due to tariff uncertainty

    Despite a 40% net income increase for Q1, the DKNY owner anticipated significant negative supply chain impacts in the second half of the year.

    By June 6, 2025
  • Shot of Ulta Beauty storefront
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    Jesse Grant via Getty Images
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    Beauty brands blend AI into operations

    The Estée Lauder Companies, Coty and Ulta Beauty are pushing forward on the technology to save costs, tailor communications and optimize forecasts. 

    By Lindsey Wilkinson • June 6, 2025
  • The exterior of a Calvin Klein store. The windows show signs for sales and an image of actor Jeremy Allen White wearing Calvin Klein underwear.
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    Laurel Deppen/Fashion Dive
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    PVH is ‘focused on what we can control’ in uncertain consumer environment

    The Calvin Klein and Tommy Hilfiger owner is working to reach $12.5 billion in revenue by this year.

    By June 5, 2025
  • The exterior of a Volcom store.
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    Courtesy of Authentic Brands Group
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    Authentic extends Boardriders Japan partnership

    The expanded agreement adds outdoor sports brands Volcom and Spyder to an existing stable of managed retail labels including Quiksilver and Billabong.

    By June 5, 2025
  • A woman stands on a box next to a man and leans on his shoulder. Both wear casual attire.
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    Courtesy of Duncan Wolfe for Gap x Malbon
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    Gap partners with Malbon Golf

    The 33-piece collection will offer men’s and women’s preppy basics along with an ad campaign featuring PGA winner Jesper Parnevik.

    By June 4, 2025
  • Lindsay Lohan appears in an Old Navy campaign
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    Courtesy of Old Navy
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    Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

    The Gap brand, which reported a ninth consecutive quarter of market share gains, is now the No. 5 player in the active category.

    By Chris Kelly • June 4, 2025
  • A closeup of a person's outfit holding a black Gucci bag and wearing Dr. Martens boots.
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    Arturo Holmes via Getty Images
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    Dr. Martens taps former Adidas exec for chief brand officer

    Carla Murphy will lead the company’s creative direction, and succeeds Ije Nwokorie, who was promoted to CEO.

    By June 4, 2025
  • An aerial view of a Skechers store in the mall.
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    The image by bargainmoose is licensed under CC BY 2.0
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    Skechers sued by investor group over go-private deal

    A lawsuit alleges the footwear giant violated federal securities law by failing to disclose important information to shareholders.

    By June 3, 2025
  • A still life of a white soccer cleat with green stripe accenting.
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    Retrieved from Mizuno on June 03, 2025
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    Mizuno to phase out kangaroo leather

    The company said it planned to gradually stop using the marsupial skin in its products but didn’t give a specific timeline.

    By June 3, 2025
  • A person in a black hooded sweatshirt and jeans walks down a runway. In the background are multicolored ribbons hanging from the ceiling.
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    Pascal Le Segretain via Getty Images
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    Jonathan Anderson will lead fashion at Dior

    The former Loewe creative director is the first designer to helm women’s, men’s and haute couture since house founder Christian Dior.

    By June 2, 2025
  • The front door and front windows of an athletic clothing store.
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    Daphne Howland/Fashion Dive
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    Gap Inc. braces for as much as $300M in tariff-related costs

    As import levies threaten the apparel retailer’s momentum, including a potential $150 million hit to margins, executives said pricing won’t change.

    By Daphne Howland • June 2, 2025
  • A black store banner reads "Victoria's Secret."
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    Daphne Howland/Fashion Dive
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    Victoria’s Secret shuts down website in response to security incident

    Although stores are open, the company has also halted some in-store services as it works to fully restore operations. 

    By Kaarin Moore • May 30, 2025
  • An Adidas sign hangs outside a store.
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    Scott Olson via Getty Images
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    Adidas ‘does not own all stripes,’ Steve Madden says in lawsuit

    The footwear brand is asking a federal judge to confirm that two of its sneaker designs don’t infringe on Adidas’ three-stripe trademark.

    By May 30, 2025