Brands


  • The interior of a Brandy Melville store.
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    The image by Phillip Pessar is licensed under CC BY 2.0
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    Brandy Melville sues Shein for copyright infringement, unfair competition

    Shein is accused of selling an item based on a Brandy Melville photo and sending a dupe instead, a lawsuit says.

    By July 2, 2025
  • A person walks in front of a Nike store.
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    Kevin Frayer/Getty Images via Getty Images
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    As revenue falls 10%, Nike preps for $1B tariff hit

    At the same time, the brand is restructuring teams around key sports and touted “significant progress” on rightsizing its classic footwear franchises.

    By Cara Salpini • July 2, 2025
  • A group of models wearing clothes by designer Willy Chavarria pose on steps, flanked by potted palm trees. Explore the Trendlineâž”
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    Thierry Chesnot via Getty Images
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    Trendline

    Top 5 stories from Fashion Dive

    Fashion faced its share of shakeups in the first half of 2025, but few industries are more adept at reinvention or more suited to change.

    By Fashion Dive staff
  • A woman in jeans, a white T-shirt and high heels walks at the end of a runway.
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    JP Yim via Getty Images
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    Victoria Beckham inks eyewear deal with Safilo

    The 10-year global agreement includes both optical and sun lines and is set to debut in January 2026.

    By July 2, 2025
  • Brendan Dunne is pictured in front of shelves staked with shoe boxes.
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    Courtesy of Hyeonwoo Lee/StockX
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    StockX names sneaker veteran as senior director of community, engagement

    Brendan Dunne will also become a brand ambassador for the resale platform.

    By Updated July 1, 2025
  • A Saks store in Chicago.
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    Kaarin Moore/Fashion Dive
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    Saks Global $600M deal with bondholders includes $200M in new financing

    As the holidays loom and past vendor payments come due, the package replaces a previous proposal for $350 million in new financing.

    By Daphne Howland • July 1, 2025
  • An exterior of a Vera Wang store.
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    Courtesy of WHP Global
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    Vera Wang to launch ready-to-wear in Europe through new licensing agreement

    Following the acquisition by WHP Global earlier this year, the brand will create womenswear and menswear lines to be distributed across the continent.

    By June 30, 2025
  • A person is seen shopping at a grocery store.
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    Spencer Platt via Getty Images
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    Consumers care about climate change and expect businesses to act, new report finds

    A study from Getty Images found that the vast majority of consumers believe businesses should use their resources to improve society and the environment.

    By Lauren Schenkman • June 30, 2025
  • A woman stands at a podium and speaks into a microphone. Behind her is an American flag.
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    Andrew Harnik via Getty Images
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    K-leather ban reintroduced in US Senate

    The Kangaroo Protection Act prohibits the sale and manufacturing of products made from kangaroo skin and carries fines of up to $10,000.

    By June 27, 2025
  • A closeup of a phone homescreen showcasing the Temu and Shein apps.
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    Stock via Getty Images
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    Customers are ditching Shein and Temu. Can Amazon win them over?

    Third-party sellers that fulfill orders through the e-commerce giant’s network may stand to gain as the fast fashion giants face heightened tariffs.

    By June 27, 2025
  • A person walks in front of a Skechers store in a mall.
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    Brandon Bell via Getty Images
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    Skechers go-private deal granted antitrust clearance, but faces another hurdle

    A shareholder group filed a motion asking the footwear company to refrain from closing the deal.

    By June 26, 2025
  • A truck with a message is parked outside a store.
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    Adam Bettcher via Getty Images
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    How ditching Pride now could hurt brands later

    Some retailers that once wholeheartedly celebrated and supported the LGBTQ+ community have pulled away. What if they want to rejoin the party?

    By Daphne Howland • June 26, 2025
  • A daytime view of smoke billowing out of a power plant.
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    Walaiporn Sangkeaw via Getty Images
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    ‘False solutions’ undermine climate goals at Shein, Lululemon

    Five fashion companies strengthened their emission reduction targets but lacked a convincing plan for achieving them, according to NewClimate Institute.

    By Lauren Schenkman • June 26, 2025
  • Spools of thread.
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    Courtesy of Mango
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    Mango partners with Circulose for recycled fiber

    The deal will help the fast fashion retailer expand its use of lower impact fibers and build on its sustainability efforts.

    By June 25, 2025
  • Fabletics launches Fabletics Swim.
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    Courtesy of Fabletics
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    Fabletics names Vans vet chief marketing officer

    Carly Gomez has been promoted to the position, while COO Meera Bhatia will now also serve as president.

    By Howard Ruben • June 25, 2025
  • A line of models walk during the day in a cavernous room flanked by tall pillars.
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    Pietro S. D'Aprano via Getty Images
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    3 questions for Prada’s next CEO

    After the exit of Gianfranco D’Attis, Prada Group CEO Andrea Guerra will serve in an interim capacity as the company prepares to close on its acquisition of Versace.

    By June 24, 2025
  • A Nike employee badge featuring Kim Kardashian.
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    Courtesy of Nike
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    NikeSkims launch pushed back due to production delays

    The first collection was set to debut this spring, but the two teams are working to ensure they drop the right product at the right time, a spokesperson said.

    By Cara Salpini • June 24, 2025
  • A model wears a denim romper and flip flops while standing next to an empty mannequin.
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    Courtesy of Gap
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    GapStudio releases summer collection

    The Zac Posen-designed line is part of Gap Inc.’s broader strategy of driving cultural relevance.

    By June 23, 2025
  • To the right of a mall store entrance, a minimalist gray granite facade features the red and white Lululemon logo and white lettering.
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    Daphne Howland/Fashion Dive
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    Lululemon to lay off 150 corporate staff amid struggles in North America

    Inventory at the athleisure giant is piling up as newer entrants in the space take share and as sales in its largest market are slowing.

    By Daphne Howland • June 23, 2025
  • Two people wearing boat shoes and casual clothing sit together on a stone wall outdoors on a sunny day.
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    Courtesy of Authentic Brands Group
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    Authentic brings Sperry back to UK and Ireland

    The deal with Gardiner Bros is part of an expanded global distribution strategy that includes the hire of a former Amazon executive to lead marketplaces.

    By June 20, 2025
  • Models at the end of a runway show walk as confetti falls
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    Lara Ewen/Fashion Dive
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    Investor slams Victoria’s Secret ‘super squad’ leadership as inexperienced, ineffectual

    Barington Capital wants the Angels back and says CEO Hillary Super lacks focus. The retailer says it’s confident in its “new and experienced leadership.”

    By Daphne Howland • June 20, 2025
  • A model sits down wearing a long black dress.
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    Courtesy of Gap
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    Dôen eyes expansion with new funding round

    The investment from Silas Capital is set to support expansion at the womenswear label as its global customer base grows.

    By June 20, 2025
  • A person leans against a stone wall outdoors wearing a top with extra long sleeves that drape on the ground.
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    Vittorio Zunino Celotto via Getty Images
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    Marni creative director exits

    During Francesco Risso’s time at the OTB-owned brand, he helped to expand its menswear line and refresh its womenswear division.

    By June 18, 2025
  • A corporate headshot shows a smiling woman wearing a black turtleneck.
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    Courtesy of Pendleton Woolen Mills
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    Pendleton names next CEO

    Jennifer Ingraffea, formerly of Nike and The North Face, will be the company’s first woman in the top executive role, and succeeds John Bishop, who will remain on the company’s board.

    By June 18, 2025
  • The exterior of Gucci store shows the brand's logo.
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    Lauren DeCicca via Getty Images
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    6 luxury firms in need of a turnaround

    Some fashion companies have been especially hard hit by macroeconomic headwinds, looming tariff threats and a pullback in consumer spending.

    By June 17, 2025
  • A model wears the MadeMe and Dr. Martens collaboration.
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    Courtesy of Dr. Martens
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    Dr. Martens to release MadeMe collab

    The limited edition shoe is designed to reflect the club and skate culture of the 1990s.

    By June 16, 2025